Find out whether you are still profitable working with Amazon, by monitoring your Amazon Margin and your own Company Margin.
Before Getting Started
This use case uses the Profits and Margin Overview (Vendor) dashboard together with the Analysing Product Performance (Vendor) dashboard. You will only get the full picture if you have entered your fixed cost per unit and additional cost ratio in your Vendor Central catalogue.
Step 1 — Check your margin development
Open the Profits and Margin Overview and check how your Net PPM (Amazon Margin) and your own Company Margin are developing over time.
Step 2 — Drill down to ASIN level
If you see a negative trend, drill into Product Performance and look at the company margin at ASIN level. This shows how much room you still have to spend on advertising while remaining profitable. For products that are already unprofitable, you can see how much you spent and decide whether to lower the spend on that product.
Migration note (Phase 1b): Created as a new Use Case page from the legacy Vendor Analytics page "Vendor Margin — How to monitor your Amazon Margin?" (1667498100). The legacy "Retail Health" and "ASIN Focus" dashboards are deprecated; this guide now references Profits and Margin Overview and Product Performance, where those metrics live. Content reproduced, not yet optimised or fact-checked. No source images. Use cases will be curated and optimised in a later phase.