Use Amazon search data to answer two closely related competitive questions: which products rank for your most important keywords, and who your biggest competitors are in Amazon search. Both analyses are built on the Visibility in Search dashboard in Market Insights.
Prerequisite: you can only run these analyses if you have uploaded the relevant keywords in the Data Input section. See Managing Tracked Keywords in Setup for how to upload and tag keywords.
Part 1 — Which products rank for which keywords?
Find out which products rank best for your most relevant keywords, in both paid and organic search.
Step 1
Open the Visibility in Search dashboard in the Market Insights section and go into the drill-down (paid or organic). Select a time range and the keywords you want to investigate.
Step 2
Check which of your products rank best for specific keywords in paid and organic search — and which competitor products are ranking best alongside them.
Part 2 — Who is the main competitor in Amazon search?
Find out which brands are your biggest competitors in search across different keywords.
Step 1
Open the Visibility in Search dashboard in Market Insights. Select a time range and the keywords you want to analyse for competition.
Step 2
Check the Top 10 most visible brands in organic and paid search. You can dig deeper into Visibility per Rank to focus on the brands that rank in the first positions.
Step 3
Drill down to ASIN level (paid or organic) and use the ASIN information to:
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Retarget those products, or place your own products on their detail pages with Product Targeting campaigns.
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Use the top products as benchmarks for your own content.
Migration note (Phase 1b): Created as a new Use Case page combining the legacy pages "How to find out which products rank for which keywords?" (1665630540) and "How to check who is the main competitor in the Amazon Search?" (1666875572). Content reproduced, not yet optimised or fact-checked. Use cases will be curated and optimised in a later phase.