🔍 Market Insights

The Market Insights section gives you an external view of Amazon — not just how your own products are performing, but how the category and competitive landscape looks from the outside. It tracks which brands are winning Amazon's bestseller charts and search results, how shoppers are finding products in your category, and how your brand's visibility compares to competitors over time.

Market Insights dashboards draw on Amazon's publicly available data — bestseller lists, search result pages, and brand registry reports — rather than your own Vendor or Seller Central accounts. They answer the questions your internal data can't: who owns the category, who is gaining ground, and where the gaps are.

Dashboards in This Section

🕵️ Visibility in Search
Shows which brands' products are appearing in Amazon search results for the keywords you track — and how that mix is changing over time. Use it to monitor your share of search visibility against competitors and diagnose drops in organic presence.

📝 Keyword Details
Gives a keyword-by-keyword breakdown of the Amazon search landscape for your tracked keywords — how crowded each keyword is, how much demand it generates, and which brands and products dominate it.

🏷️ Brand Overview
A brand-level snapshot of how your tracked ASINs are performing on Amazon's product detail pages over the past 7 or 30 days — listing availability, content quality, Buy Box status, and pricing signals across your portfolio at a glance.

🛍️ Bestseller Brands and Products
Tracks which brands and products dominate Amazon's bestseller lists in the categories you monitor. Answers who the biggest players are, which products are climbing the charts, and how your brand's bestseller presence compares to the competition.

Market Insights Add-Ons
Optional add-on dashboards that extend Market Insights with share-of-voice analytics: Share of Voice in Search and Share of Voice per Bestseller Category.

Missed Revenue Analysis [BETA]
A beta dashboard that identifies revenue opportunities missed due to availability gaps, lost Buy Box, or content issues. Contact your emax digital account manager to check availability for your account.