Market Insights Add-Ons extend the core Market Insights section with share-of-voice dashboards — tracking your brand's competitive visibility across two of Amazon's most important surfaces: search results pages and bestseller charts. These dashboards require an additional data connection and are configured separately from the standard Market Insights setup. Contact your emax digital account manager to confirm availability for your account.
Both dashboards are also accessible from the Monitoring section, where they appear as cross-reference pages linking back here as the canonical source.
Dashboards in This Section
🔎 Share of Voice in Search
Tracks how often your brand's products appear in Amazon search results for the keywords you monitor, expressed as a percentage share versus competitors. Shows a visibility trend over time and a product-level breakdown of the ASINs driving each brand's share. Depends on the keyword list maintained under Setup → Monitoring Configuration. Available as both an organic and a sponsored view.
🍰 Share of Voice per Bestseller Category
Tracks how often your brand's products appear in Amazon's Top 100 Bestseller lists for the categories you monitor, expressed as a share of total chart appearances. Shows a competitive trend over up to 24 months and includes a product-level table with rank movement, demand estimates, and pricing. Depends on the bestseller categories configured under Setup → Monitoring Configuration.
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