The Search section covers Amazon's search landscape data — what shoppers are searching for, which keywords are gaining or losing popularity, and which brands are winning clicks and purchases on the terms that matter in your category. All dashboards here draw on Amazon's Search Terms and Search Frequency Rank (ASFR) reports, published to brands enrolled in Amazon Brand Registry.
Use these dashboards to discover keyword opportunities, benchmark your brand's search presence against competitors, and track how your visibility on Amazon's results pages evolves over time.
Prerequisite: All dashboards in this section require an active Amazon Brand Registry enrollment and the corresponding report access configured in emax digital. If data appears missing or empty, confirm Brand Registry enrollment with your emax digital account manager.
Dashboards in This Section
🥇 Keywords (Search Frequency)
Turns Amazon's weekly ASFR data into a keyword research tool. Shows the most-searched terms for your marketplace and product type — plus two trend views: the fastest-rising terms (Biggest Winners) and the fastest-declining ones (Biggest Losers). The starting point for keyword strategy and campaign planning.
🏆 Brand Share in Top Keywords
Shows which brands are capturing clicks and purchases across the most-searched terms in your category. Use it to benchmark your search presence against competitors, identify keyword coverage gaps, and prioritise where to invest in ads or organic optimisation.
🗂️ Keyword Finder [BETA]
Shows the search terms where your brand's products appear among Amazon's top three clicked results, over a rolling 31-day window. Includes a competitor overlap table showing which other brands compete with you on the same keywords — useful for conquesting and defence planning.
🌈 Weight in Search [BETA]
Measures how frequently a brand or category appears across Amazon's top search results for a specific keyword — a share-of-visibility metric. Shows a trend over time and a snapshot pie chart. Best for tracking shifts in brand search presence across weeks and months.
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