🌈 Weight in Search [BETA]

Dashboard link: https://app.emax-digital.com/weight-in-search-based-on-amazon-top-search-terms-beta

> Note: This dashboard is currently in BETA. Functionality, metric definitions, and visual layout may change as the report is refined. Treat outputs as directional rather than final until the dashboard moves out of beta.

Overview

The Weight in Search dashboard helps you understand which brands and product categories dominate the search results page on Amazon for the keywords that matter to you. Instead of just looking at where your own products rank, it measures how frequently a brand or category appears across the top search results — i.e. its share of visibility, or "weight," in Amazon's search.

This is useful for benchmarking your brand's organic presence against competitors and for spotting category-level shifts in search visibility over time. You can analyse up to two search terms in parallel, scoped to a specific marketplace and product type, and view the data either as a trend over time or as a snapshot share-of-voice pie.

What You Can See on This Dashboard

Section: Weight in Amazon Search — Trend Over Time

This is the main view of the dashboard. It tracks how each brand (or category label) trends in its share of presence across Amazon's top search results for the keyword(s) you selected, over the chosen reporting range.

Key metrics:

• Search Term Weight — A measure of how often a given brand or category label appears across the top search results for the selected search term(s) within a period. A higher weight means a more dominant search presence.

• Label — The brand or category name being measured (the entity competing for search visibility).

• Rd (Reporting Date) — The week, month, or quarter the data point represents, depending on the Reporting Range filter.

Visualizations:

• A line chart with one line per brand/category label, showing how Search Term Weight evolves period over period. Use it to see who is gaining or losing share of visibility for your tracked keywords.

Section: Weight in Amazon Search — Share Snapshot

A simple share-of-voice view of the same data, aggregated across the selected time range rather than trended.

Key metrics:

• Search Term Weight by Label — total weight per brand/category over the selected period.

Visualizations:

• A pie chart showing each brand's or category's share of total search weight for the chosen search terms, marketplace, and product type. Quickly answers "who owns this keyword right now?"

Available Filters

Filter interaction notes

• Search Term 1 and Search Term 2 let you run two keyword groups side by side. The catalog description references up to five search terms — current visible filters cover two keyword inputs. [VERIFY] whether additional search term filters are available in your account.

• Product Type is dynamic — its options depend on the selected Marketplace. Changing the Marketplace will refresh the available Product Type values.

• Reporting Range affects only the trend chart's granularity. The pie chart aggregates over the full selected window regardless of granularity.

• Marketplace is single-select — cross-marketplace comparisons require running the dashboard separately per market.

Use Cases

1. Benchmark your brand against the category leader — Pick the top 1–2 keywords that drive demand for your category, set Marketplace to your primary market, and read the pie chart. If a competitor brand has 40% weight and you have 5%, you have a clear visibility gap to close through advertising and SEO on those keywords.

2. Track the impact of a new launch or campaign — Before launching a campaign or new product, note your current share in the line chart. Re-check 4–8 weeks after launch to see whether your weight has increased on the targeted keywords — a direct measure of campaign effectiveness on search presence.

3. Spot rising competitors early — Use the trend line chart on Weekly granularity to spot competitor brands whose weight is climbing rapidly. A brand that is gaining visibility on your core keywords is one worth watching before they become a category leader.

4. Compare visibility across two keyword themes — Use Search Term 1 and Search Term 2 to compare two related keyword groups (e.g. a generic term vs. a branded term, or two different product use cases) and see whether your brand dominates one but lags in the other.

5. Validate keyword choice for Sponsored Products — Before committing ad spend to a keyword, check whether your brand already has organic weight on it. Low organic weight + high competitor weight = expect higher ACoS; you may want to test on adjacent keywords first.

Limitations & Notes

• BETA dashboard. Definitions, calculations, and visual layout may evolve. Confirm metric definitions with your emax digital account manager before using outputs in board-level reporting.

• Search Term Weight is a relative metric. It reflects share of presence in Amazon's top search results, not absolute search volume or sales. A high weight does not guarantee high sales; it indicates visibility only.

• Up to two search-term filters are exposed in the current UI. The catalog description references up to five — [VERIFY] availability of additional search-term slots with your account manager.

• Marketplace is single-select. Multi-market comparisons require running the dashboard once per marketplace and comparing manually.

• Product Type granularity depends on Amazon's classification. If Amazon reclassifies an ASIN or rolls out new product types, historical comparisons within Product Type may shift.

• Label coverage. The brand/category labels shown are derived from Amazon's top search result listings; brands that never rank in the top positions for the selected keywords will not appear, even if they are active in the category.

• No competitor product detail. The dashboard reports at the brand/category level — it does not show which specific competitor ASINs are appearing in search results.