🏷️ Brand Overview

Dashboard link: https://app.emax-digital.com/brand-overview-market-insigths

Overview

The Brand Overview dashboard gives you a brand-by-brand snapshot of how your tracked ASINs are performing on Amazon's product detail pages (PDPs) over the past 7 or 30 days. For each brand in your portfolio, it consolidates the key detail-page health signals — listing availability, Buy Box ownership, pricing range, category rank, offer competition, and a conservative sales estimate — into a single comparable view.

It is designed for brand managers and Amazon teams who manage multiple brands (or want to benchmark their own brand against tracked competitors) and need to quickly answer: "Across all the brands we monitor, which are gaining ground on price, ranking, or share — and which detail pages need attention?"

This dashboard belongs to the Market Insights suite and works against your tracked ASIN catalogue — it shows whatever ASINs you have uploaded for tracking, organised by brand.

What You Can See on This Dashboard

Section 1 — Minimum Sales Estimation per Brand

A first-glance breakdown of which brands in your tracked portfolio are estimated to be generating the most revenue in the selected period.

Key metrics:

• Min. Sales-Estimation — A conservative revenue estimate per brand, calculated by multiplying each product's price by its reported monthly sales units, then summing across all of that brand's tracked products. ASINs with restricted or unavailable price data are excluded, so the figure is a lower bound rather than a precise revenue number.

• Brand — Brand name, sourced from your product catalogue (with a fallback to recent detail-page data where catalogue data is missing).

Visualizations:

• Pie chart — Share of estimated minimum sales by brand, ranked from highest to lowest.

Section 2 — Bestseller Rank Distribution

How your tracked products are positioned in Amazon's category rankings, and whether that position is improving or declining versus the prior equivalent period.

Key metrics:

• Bought Last Month — Total purchases reported by Amazon for the tracked products in the selected period.

• Avg. Main Category Rank — Average Amazon Bestseller Rank across all tracked products in their main category. Rank 1 is the best-seller in a category — a lower number is better.

• Top 100 — Share of tracked products with a Bestseller Rank between 1 and 100 (the top performance tier).

• Rank 101 – 1,000 — Share of tracked products ranked between 101 and 1,000 (mid-tier performance).

• Rank 1,000+ — Share of tracked products ranked beyond 1,000 (lower category visibility).

Visualizations:

• KPI scorecards for each metric, with period-over-period change highlighted in green (improvement), red (decline), or grey (no prior period for comparison).

Section 3 — Buy Box Pricing & Offer Competitiveness

A read on how competitive the Buy Box environment is across your tracked detail pages, and the price range at which your products are winning the Buy Box.

Key metrics:

• Avg. Offers Count — Average number of competing offers per tracked detail page. A higher number indicates a more crowded Buy Box.

• Lowest Price — Minimum Buy Box price observed across the tracked products in the period.

• Highest Price — Maximum Buy Box price observed across the tracked products in the period.

• Avg. Price — Average Buy Box price across the tracked products.

• Currency — Currency of the price values (driven by the selected Marketplace).

Visualizations:

• KPI scorecards with period-over-period change indicators (green / red / grey).

All price metrics reflect Buy Box prices only and exclude ASINs where price data is unavailable or restricted.

Section 4 — Brand Detail Page Overview Table

The main working table of the dashboard: one row per brand, with the full picture of detail-page health, pricing, ranking, and competitive intensity. Brands are ranked by the number of products with an active detail page.

Columns shown:

• Brand · Marketplace

• Tracked ASINs — Total ASINs you are tracking for the brand.

• ASINs with DP — Subset that have a readable detail page in the period. A gap versus Tracked ASINs may indicate delisted, suppressed, or out-of-stock products.

• ASINs with Buy Box — Number of tracked products that currently hold the Buy Box.

• Bought Last Month — Purchases reported by Amazon for the brand's tracked products.

• Min. Sales-Estimation — Conservative revenue estimate (see Section 1).

• Avg. Main Category Rank — Average Bestseller Rank across the brand's tracked products.

• Bestseller — Number of the brand's products that hold rank 1 in any category.

• Currency · Avg. Price · Price Dev (price development vs prior period) · Lowest Price · Highest Price

• Avg. Offer Count — Average number of competing offers on the brand's detail pages.

• #1 Seller — The seller most frequently holding the top position on the brand's listings. A third-party name appearing here, alongside a high offer count, is a classic indicator of unauthorised reseller activity.

Available Filters

Filter interaction notes

• Reporting Range also drives the period-over-period comparison. Selecting 7 days compares the last 7 days vs the prior 7 days; 30 days compares the last 30 days vs the prior 30 days. Grey indicators in the scorecards mean no prior period data was available for that comparison.

• Marketplace drives the currency shown in all price metrics. Cross-marketplace comparisons are not directly possible in this dashboard — switch the filter to view each marketplace individually.

• Auto Tag and TAG(S) are independent and can be combined: Auto Tag is system-maintained, TAG(S) is your manually curated labels.

Use Cases

1 — Weekly brand health check

You want a quick read on which of your tracked brands moved up or down this week.

• Set Reporting Range = 7 days, Marketplace = your primary market.

• Read the Sales Rank Distribution scorecards — is the Top 100 share growing or shrinking versus the prior 7 days?

• Open the Brand Detail Page Overview table and scan the Avg. Main Category Rank and Price Dev columns for the biggest movers.

2 — Spotting unauthorised reseller activity on your own brand

You suspect third-party sellers are taking the Buy Box on your listings.

• Filter to your own brand using TAG(S), set Reporting Range = 30 days.

• In the Brand Detail Page Overview table, compare ASINs with DP vs ASINs with Buy Box — a large gap means you are losing the Buy Box on many products.

• Check the #1 Seller column: if it shows a third-party name and Avg. Offer Count is high, you have an active reseller problem on those listings.

3 — Competitive benchmarking against tracked rival brands

You want to know how your brand stacks up against the competitors you are tracking.

• Keep all brand tags selected. In the Min. Sales-Estimation per Brand pie chart, read off your share of the tracked-portfolio revenue estimate.

• In the Brand Detail Page Overview table, sort by Min. Sales-Estimation and Bestseller count to see who is leading on volume and category positioning.

• Compare Avg. Price and Avg. Offer Count across brands to understand whether competitors are winning through pricing, distribution breadth, or both.

4 — Pricing investigation across a marketplace

You want to understand how prices are moving on a specific marketplace.

• Set Marketplace = the market in question, Reporting Range = 30 days.

• Read the Buy Box Pricing & Offer Competitiveness scorecards: is Avg. Price trending up or down? Is Avg. Offers Count rising (more competition)?

• Drop into the Brand Detail Page Overview table and sort by Price Dev to find the brands with the largest price changes.

5 — Detail-page availability audit

You want to make sure all your tracked ASINs are actually live and visible to shoppers.

• Filter to your own brand via TAG(S).

• In the Brand Detail Page Overview table, compare Tracked ASINs with ASINs with DP. A gap means some of your products had no readable detail page in the period — suppressed listings, stockouts, or delisting candidates that need follow-up.

Limitations & Notes

• Tracked catalogue only. This dashboard only reports on ASINs you have uploaded into your tracked catalogue. Products outside the catalogue — including untracked competitors — will not appear.

• Single Reporting Range options. Only the past 7 or 30 days are available. Longer-term trend analysis is not supported in this dashboard.

• Min. Sales-Estimation is a lower bound. The estimate excludes ASINs with restricted or missing price data and uses Amazon's reported sales-unit counts. Treat it as a directional comparison between brands, not a precise revenue figure.

• Single-marketplace view. The Marketplace filter is single-select; the dashboard does not aggregate across marketplaces. Run it once per market for a multi-market view.

• Buy Box prices only. All price metrics (Avg. / Lowest / Highest Price, Price Dev) reflect offers that held the Buy Box. Non-Buy-Box offer prices are not represented.

• Brand attribution fallback. Brand assignment uses your product catalogue first, then falls back to recent detail-page data where catalogue data is missing. Products with no available brand information will be labelled accordingly in the table.

• Period-over-period comparison. Green / red / grey indicators compare against the immediately prior equivalent window (prior 7 or 30 days). A grey indicator means no comparable prior-period data was available for that ASIN or brand.

• No advertising metrics. This dashboard is focused on detail-page and marketplace signals — it does not include ad spend, ad sales, ACoS, or TACoS. Use the Advertising dashboards for those views.

Data Refresh

Data updates once per day.