Learn how to spot trends in your category — which products are gaining momentum, and which search terms and topics are on the rise.
Prerequisite: you can only run this analysis if you have added the relevant bestseller lists in the Data Input section. See Managing Bestseller Lists in Setup.
This analysis uses the Bestseller Brands and Products dashboard together with the Keyword Analyzer.
Step 1 — Open the Bestseller dashboard
Go to the Bestseller Brands and Products dashboard in the Market Insights section. Select a time range and the categories you want to investigate for trends.
Step 2 — Find the movers
Check the biggest winner and biggest loser ASINs to find out what type of product is performing best and gaining a positive trend — for example a specific packaging size, colour, or multipack variant.
Step 3 — Understand what shoppers are searching for
Dig deeper by checking what customers are looking for and which search terms and topics are trending. Use the Keyword Analyzer and review the biggest winners there to connect product trends with the search demand driving them.
Migration note (Phase 1b): Created as a new Use Case page from the legacy page "How to find out which products trend the most in a specific category?" (1666056454). Content reproduced, not yet optimised or fact-checked. Use cases will be curated and optimised in a later phase.