Find out what can cause a drop in your product visibility on Amazon, and how to investigate it step by step.
Before Getting Started
This use case uses the Visibility (Seller) dashboard in the Performance Summary Hub together with the Visibility report in Market Insights. You can only use it if you have uploaded the relevant keywords in the data input section.
Step 1 — Check whether your Visibility Share is dropping
Go to the Visibility section in the Seller Performance Summary Hub and see whether your Visibility Share is trending down.
Step 2 — Drill down to keyword level
If the share is dropping, drill down to keyword level and check which keywords are affected. Focus on the most relevant ones (best search frequency rank). You can also check directly how much you are spending on each keyword.
Step 3 — Compare against the competition in Market Insights
Jump to the Visibility report in Market Insights to check whether competition is increasing on specific keywords, and which products are winning in organic and paid search.
💡 Tip: Reach out to your account manager or email support@emax-digital.com for a free one-week Market Insights trial to gain deeper insight into your market and improve your strategy.
Migration note (Phase 1b): Created as a new Use Case page from the legacy Seller Analytics page "Seller Visibility — How to check why your products are less visible?" (1666711614). Content reproduced, not yet optimised or fact-checked. Internal links to be confirmed in the redirect/relink pass. Use cases will be curated and optimised in a later phase.