Migration note (Phase 1b): Content reproduced from the legacy page "Amazon Brand Registry: Granting Rights and Reseller Access" (1666252897), moved here from the Data Connections folder per migration sign-off. Grammar and structure tidied; not yet optimised or fact-checked. The legacy source page keeps its original title until it is retired; this new Use Case page uses a slightly adjusted title to avoid a Confluence title clash within the space.
This article explains how to grant rights to another brand and how to obtain rights as a reseller on Amazon.
Amazon Brand Registry provides tools to help brand owners protect their registered trademarks on Amazon. To participate, your brand must have a registered and active trademark in the country where you wish to enroll.
Granting rights to another brand
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Login & access: Sign in to your Brand Registry account.
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Brand management: Navigate to the dashboard and select "Brand Management".
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Assign rights: Choose the brand you want to grant rights to and click "Add User".
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User information: Enter the new user's email and select the appropriate permissions (e.g. Administrator, Rights Owner).
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Send invitation: Confirm and send the invitation. The new user will receive an email to confirm their access.
Obtaining rights as a reseller
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Contact: Reach out to the brand owner and request access.
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Invitation: The brand owner must invite you via their Brand Registry dashboard.
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Accept invitation: You will receive an email with an invitation link. Follow the link to accept the invitation.
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Confirm access: Once confirmed, you will have the assigned rights and can operate within those permissions.
Eligibility requirements
To be eligible for the Amazon Brand Registry:
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Trademark requirements: Your brand must have an active registered trademark, or a pending trademark application submitted via Amazon IP Accelerator.
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Accepted trademark offices: Registrations from various international trademark offices, such as USPTO (USA), EUIPO (EU), and others, are accepted.
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Brand name matching: The trademark text must match the brand name used in your application and appear on your products or packaging.
For more detailed information and step-by-step guidance, visit Amazon Brand Registry Eligibility.
By following these steps, you can effectively manage brand rights and reseller access, ensuring your intellectual property is protected on Amazon.