Finding ASINs with a Negative Sales Trend (Seller)

Learn how to pinpoint which products have a negative sales trend and understand the reasons behind it, so you can act with confidence.

Before Getting Started

This use case uses the Analysing Product Performance (Seller) dashboard, where you can analyse performance at ASIN, parent ASIN, subcategory, and category level. You can start from the sell-out trend in the Performance Summary Hub and then drill into product level here.

Step 1 — Confirm the trend

Check whether you can see a negative trend in sales in the Performance Summary Hub — Seller (Sales & Units Ordered). If sell-out is declining, move to product level to find out which ASINs are responsible.

Step 2 — Go to ASIN level

In Product Performance, use the Ordered Revenue Trend column and sort it so the ASINs with the most negative trend appear first.

Step 3 — Diagnose the cause

For those ASINs, check the different sales-influencing KPIs to find the pain point:

• Content is broken

• Variations are broken

• Traffic is decreasing

• Search rank dropped

• Advertising spend dropped

• No stock

• Lost Buy Box

Reading these signals side by side at ASIN level tells you whether the decline is a traffic problem, a conversion problem, an availability problem, or a pricing/Buy Box problem — and therefore what to fix first.