Migration note (Phase 1b): Content reproduced from the legacy page "How to get more information on your and your competitors PDPs?". Grammar and structure tidied; not yet optimised or fact-checked.
This workflow shows how to find all the information you need about your own and your competitors' product detail pages (PDPs).
It uses the Brand Overview — ASIN Level dashboard. You can only use this analysis if you have inserted ASINs in your tracking setup (Setup → Managing Tracked Products).
Step 1
Open the Brand Overview in the Market Insights section. Here you can select the brand you want to look at, or specific product groups (tags).
Step 2
If you want to optimise your own PDP, check the following:
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Pricing, including development over time
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Ratings over time
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Bestseller Rank over time
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Buy Box share, total and on product level
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Availability
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Number of offers on the PDP
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Top Buy Box winner
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Top category
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Content Score (title, bullet points, images, video, A+ Content)