How to Connect Vendor Central

If you're looking to link your Vendor Central account, here's where you can find out about the necessary requirements and how to connect to the Amazon Selling Partner API (SP-API) for vendors.

In which case is a Vendor SP-API connection relevant for me?

An SP-API connection is required for the following emax digital products:

• Vendor Hub

• Market Basket Report

• Rapid Retail Analytics

• Seller Monitoring

• Review Monitor

• Content Monitor

What data comes from the Vendor SP-API?

Reports for the Amazon Retail Analytics program (ARA) and Brand Analytics reports are imported into the emax digital Analytics Hub via the SP-API. This includes:

• Sales and Traffic Reports

• Real-time Sales Report

• Inventory Report

• NetPPM Report

• Market Basket Report

How to connect a Vendor SP-API

Step 1: Make sure you are not logged into any Amazon account

First of all, make sure that you are not logged into an Amazon account with the browser you are currently using. To do this, go to the Amazon Marketplace website and log out if needed.

Step 2: Make sure you have access to the specific Vendor Central account you want to connect

Authorization takes place via Login with Amazon. You grant this authorization by logging in during the connection process with a user account that has access to the respective Vendor Central account.

The following access rights should be granted:

Step 3: Connect your emax digital company account with the Vendor SP-API

Log in with an emax digital user account and select the company account that you want to connect to a Vendor Central account.

Now select Administration → Data Connections on the left side of the screen.

Click on Manage in the Vendor Connections section. Select the appropriate region for the marketplace you want to connect, then follow the Amazon login prompts.

Done! Your Vendor Central account is now connected. The data import starts immediately.

For details on how much history is imported, how long it takes for your data to appear, and how to disconnect or reconnect an account, see Vendor Central — Data Scope and Update Frequency (Reference and Data) and Managing Data Connections (Setup and Configuration → Administration).

How Vendor Onboarding Works

1. Connect Vendor Central via SP-API (see the steps above).

2. Connect your Advertising profile via the Advertising API (see How to Connect Sponsored Ads (SPA)).

3. Invite your customer success manager to your Vendor Central and Advertising profile.

4. Onboarding kick-off.

5. Set up your Analytics Hub catalog and keywords.

6. Final onboarding session.

Invite your customer success manager: cs.vc@tools.emax.digital