Connecting Amazon Marketing Cloud (AMC) works differently from a standard SP-API or Advertising API connection. Because AMC is tied to your advertising entities and DSP setup, onboarding runs through your customer success manager and requires a data-ownership confirmation with Amazon.
In a nutshell
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Send a list of your advertising entity IDs to your customer success manager.
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Confirm to Amazon that you are the owner of these advertising entities.
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Attend an onboarding session.
Step 1: Send the completed template to your customer success manager
Send an Excel file containing:
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Your advertising entity IDs (PPC).
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Your DSP agency's CFID and your DSP entity ID.
Send this to support@emax-digital.com.
Step 2: Confirm data ownership to Amazon
After we receive the required information, our Amazon Partner Manager will contact you by email and ask you to confirm data ownership — you simply reply to the email.
We cannot say in advance which specific Amazon employee will contact you, so please keep an eye on your inbox.
Step 3: Schedule an onboarding session
Once you have completed the previous steps, you can schedule an appointment with your customer success manager (support@emax-digital.com).
AMC is part of the emax digital product range as an add-on. For what AMC contains and how to read its dashboards, see the Marketing Cloud (AMC) section.
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