Migration note (Phase 1b): Content reproduced from the legacy Getting Started pages "Amazon Analytics for Brands" (1665761357) and "Amazon Analytics for Agencies" (1665990738). Grammar and structure tidied; not yet optimised or fact-checked. Legacy "Learn more" deep-links to the old HubSpot knowledge base were converted to in-text pointers — exact relinking to the new CKB pages happens in the post-migration link sweep.
emax digital offers flexible packages for both brands and agencies. This page explains what each audience gets access to, so you can understand which features belong to your package. For a feature-by-feature and ASIN-package breakdown, see What Can I Track? (Features by Product and ASIN Package).
For Brands
As a brand, you gain access to flexible packages designed around your specific requirements. Within the Analytics Hub you have full access to the data about your brand's performance — whether as a vendor, seller, or both — so you can track and analyse performance metrics without cumbersome Excel spreadsheets.
Within the Analytics Hub you can easily:
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Monitor sales and advertising performance from account down to ASIN or keyword level.
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Access weekly or monthly business summaries for internal reporting and quickly understand trends at product or category level.
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Dive deep into every crucial KPI, from in-stock level to content quality.
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Explore Advanced Analytics and track sales data in real time, price and Buy Box movements, seller engagement on your detail pages, and insights for DSP advertising via the Amazon Marketing Cloud.
Analytics Hub
The Analytics Hub is a reporting solution for brands that covers sales and advertising reports at both the account and ASIN level. These reports are valuable for both internal assessments and external presentations.
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Feature included |
Description |
|---|---|
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Home screen with customisable charts |
Customisable reports to enhance your understanding of sales and advertising performance on both vendor and seller marketplaces. (See the Home section.) |
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Business Summary |
Summary reporting on sales and advertising performance. (See Vendor Business Summary and Seller Business Summary in the Home section.) |
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Performance Hub |
Overall sales and traffic overview, content, inventory, and margin monitoring. |
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ASIN focus |
ASIN-level reporting on sales and advertising performance. (See Analysing Product Performance for Vendor and Seller in the Hub section.) |
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Portfolio Analyzer |
Overview of all ASINs split into different performance portfolios with alarms. |
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360° Sponsored Ads |
Reporting on Sponsored Ads. (See the Advertising section.) |
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Content Monitor |
Monitor your content changes on Amazon and keep track of optimisations. (See Monitoring.) |
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Review Monitor |
Monitor how your reviews develop overall or at ASIN level. (See Monitoring.) |
For Agencies
As an agency, you benefit from flexible packages tailored to your clients' needs. Within the Analytics Hub you get complete access to the data of each client — whether they are vendors, sellers, or both — so you can accurately monitor their performance without extensive Excel work. In addition, your Agency Hub lets you monitor the sales and advertising performance of all your clients through an agency sales and advertising monitor dashboard.
We offer two packages for agencies: Analytics Hub Basic and Analytics Hub Advanced.
Analytics Hub Basic
The Analytics Hub Basic is a reporting solution for agencies that includes sales and advertising reports at both the account and ASIN level. These reports can be used for internal or external purposes.
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Feature included |
Description |
|---|---|
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Home screen with customisable charts |
Customisable reports to enhance your understanding of sales and advertising performance on both vendor and seller marketplaces. |
|
Business Summary |
Summary reporting on sales and advertising performance. |
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ASIN focus |
ASIN-level reporting on sales and advertising performance. |
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360° Sponsored Ads and DSP |
Reporting on Sponsored Ads and DSP performance. |
Analytics Hub Advanced
The Analytics Hub Advanced is designed for agencies and covers not only sales and advertising reporting but also content and review monitoring, along with strategic portfolio analysis aimed at setting priorities and improving client performance.
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Feature included |
Description |
|---|---|
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All reports from Analytics Hub Basic |
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Performance |
Performance reports include Sales and Traffic, Visibility, Content Score, Inventory, and Margin analysis. |
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Portfolio Analyzer |
Helps you prioritise tasks across products — which products to focus on and which tasks have the greatest impact on overall performance. |
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Monitoring |
The Content Monitor helps you check whether Amazon displays your content correctly on the PDP; the Review Monitor helps you track customer ratings on Amazon. |
Add-ons — additional reports
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Feature |
Description |
|---|---|
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Rapid Retail Analytics (Vendor) |
Provides real-time insights into your Amazon business performance. |
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Seller Monitoring |
Helps you maintain control and awareness over the sellers associated with your products, with detailed insights into seller landscapes, including geographical distribution and seller information such as ratings and average prices. |
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Market Insights |
Comprehensive 360-degree competitive analysis of search visibility, products, and bestsellers on Amazon. |
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AMC |
The Amazon Marketing Cloud provides the insights needed to promote products effectively, reach the target audience, and drive business growth on Amazon. |
Note: RRA (Rapid Retail Analytics) is also available as a standalone product, and the Agency Hub is a sub-level of the Analytics Hub.