Customer Knowledge Base

Understanding Your Products and Packages

emax digital offers flexible packages for both brands and agencies. This page explains what each audience gets access to, so you can understand which features belong to your package. For a feature-by-feature and ASIN-package breakdown, see What Can I Track? (Features by Product and ASIN Package).

For Brands

As a brand, you gain access to flexible packages designed around your specific requirements. Within the Analytics Hub you have full access to the data about your brand's performance — whether as a vendor, seller, or both — so you can track and analyse performance metrics without cumbersome Excel spreadsheets.

Within the Analytics Hub you can easily:

  • Monitor sales and advertising performance from account down to ASIN or keyword level.

  • Access weekly or monthly business summaries for internal reporting and quickly understand trends at product or category level.

  • Dive deep into every crucial KPI, from in-stock level to content quality.

  • Explore Advanced Analytics and track sales data in real time, price and Buy Box movements, seller engagement on your detail pages, and insights for DSP advertising via the Amazon Marketing Cloud.

Analytics Hub

The Analytics Hub is a reporting solution for brands that covers sales and advertising reports at both the account and ASIN level.

Feature included

Description

Home screen with customisable charts

Customisable reports to enhance your understanding of sales and advertising performance on both vendor and seller marketplaces.

Business Summary

Summary reporting on sales and advertising performance.

Performance Hub

Overall sales and traffic overview, content, inventory, and margin monitoring.

ASIN focus

ASIN-level reporting on sales and advertising performance.

Portfolio Analyzer

Overview of all ASINs split into different performance portfolios with alarms.

360° Sponsored Ads

Reporting on Sponsored Ads.

Content Monitor

Monitor your content changes on Amazon and keep track of optimisations.

Review Monitor

Monitor how your reviews develop overall or at ASIN level.

For Agencies

As an agency, you benefit from flexible packages tailored to your clients' needs. The Agency Hub lets you monitor the sales and advertising performance of all your clients through an agency overview dashboard.

We offer two packages for agencies: Analytics Hub Basic and Analytics Hub Advanced.

Analytics Hub Basic

Feature included

Description

Home screen with customisable charts

Customisable reports to enhance your understanding of sales and advertising performance.

Business Summary

Summary reporting on sales and advertising performance.

ASIN focus

ASIN-level reporting on sales and advertising performance.

360° Sponsored Ads and DSP

Reporting on Sponsored Ads and DSP performance.

Analytics Hub Advanced

Feature included

Description

All reports from Analytics Hub Basic

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Performance

Sales and Traffic, Visibility, Content Score, Inventory, and Margin analysis.

Portfolio Analyzer

Helps prioritise tasks across products.

Monitoring

Content Monitor and Review Monitor.

Note: RRA (Rapid Retail Analytics) is also available as a standalone product, and the Agency Hub is a sub-level of the Analytics Hub.

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