Customer Knowledge Base

Connecting Your Data Sources

emax digital connects to your Amazon data through official Amazon APIs. Depending on which products you have, you may need to connect one or more data sources during onboarding. Your customer success manager will advise which connections apply to your setup.

Which connection do I need?

Data source

Amazon API

Relevant products

Vendor Central

Vendor Central API

Vendor Hub, Vendor Monitoring, Content Monitor

Seller Central

Selling Partner API (SP-API)

Seller Hub, Seller Monitoring, Review Monitor

Sponsored Ads (SPA)

Amazon Advertising API

Analytics Hub → Advertising (SPA dashboards)

Amazon DSP

Amazon Advertising API

Analytics Hub → 360 DSP Report

AMC (Marketing Cloud)

AMC — via customer success manager

Marketing Cloud section

Step-by-step connection guides

After connecting a data source, the initial data import starts automatically. For details on data scope and import timelines per source, see the Reference and Data section.

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