Your catalog is the backbone of the emax digital Analytics Hub. It lists all the products associated with your Amazon account and lets you enrich them with internal data — categories, tags, costs, and more — that power the dashboards and analyses across the tool.
Many features — category breakdowns, margin analysis, tag-based filtering, RRP comparisons — depend on custom fields that you fill in yourself. The more complete your catalog, the more you can do with your data.
Catalog types
Vendor Central Catalog
App path -> Setup → Vendor Central Catalog
Lists all products from your Vendor Central account. Enriched with custom columns for categories, tags, costs, and RRP to power the Vendor Hub dashboards.
How to Set Up the Vendor Central Catalog
Seller Central Catalog
App path -> Setup → Seller Central Catalog
Lists all products from your Seller Central account. Enriched with custom columns for categories, tags, costs, and RRP to power the Seller Hub dashboards.
How to Set Up the Seller Central Catalog
Monitoring Catalog
App path -> Setup → Monitoring Catalog
Defines which products are tracked in the Monitoring Hub. No additional data connection is required — you either share your ASINs with us or upload them directly. Within 72 hours, the products will appear in your Monitoring Hub.
How to Set Up the Monitoring Catalog
Campaign Catalog
App path -> Setup → Campaign Catalog
Maps your advertising campaigns to products and categories for reporting in the Advertising section. Requires an Amazon Advertising API connection.
How to Set Up the Campaign Catalog
Which catalogs are visible in your Setup depends on your emax digital product package. If you expect a catalog tab to appear but don't see it, contact your customer success manager.
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