How to Set Up the Campaign Catalog

App path -> Setup → Campaign Catalog

What the Campaign Catalog Is For

The Campaign Catalog gives you an overview of all your Amazon advertising campaigns. emax digital fetches your campaign data automatically via your Sponsored Ads (SPA) connection — Campaign ID, Campaign Name, Campaign Type, and Marketplace are populated from Amazon and kept up to date.

Use the Campaign Catalog to tag your campaigns so you can filter and analyse them by tag across the Advertising dashboards.

Search and Filter Options

• Search bar — search for campaigns by name.

• Columns — choose which columns to display using the Columns button.

• Download — export your full campaign catalog as a file.

Campaign Types

Campaign Type is populated automatically from Amazon. The following types appear in the catalog:

• SpProd — Sponsored Products

• SpBrand — Sponsored Brands

• SpDisp — Sponsored Display

Tagging Your Campaigns

Tags let you group campaigns by strategy, product line, season, or any internal classification. You can tag campaigns in two ways:

• Tag directly in the tool — find the campaign in the catalog and add a tag in the Tags column.

• Bulk tag via download/upload — download the campaign catalog, fill in the Tags column, and re-upload the file to apply tags in bulk.