App path -> Setup → Seller Central Catalog
What the Seller Central Catalog Is For
Your emax digital Seller Catalog is where you see all the products from your Seller Central account and where you enrich them with the information that powers the Seller Hub. The more complete your catalog, the more you can do across dashboards — category and subcategory analysis, tagging, and price benchmarking all depend on the inputs you maintain here.
Search and Filter Options
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Search bar — find single products or ASINs quickly. You can search by ASIN, EAN, or product title.
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Filters — filter by marketplace and category.
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Columns — choose which columns to display by ticking the checkbox, and reorder columns by dragging and dropping.
Column Types
Seller Central columns
Information pulled directly from Amazon Seller Central. These are not editable in the tool.
Custom columns
Information you fill in and customise to your needs. We strongly recommend completing these:
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Additional Parent ASIN — ideal for storing your internal model number and tracking broken variations.
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Categories, Subcategories, Tags — drive the category/subcategory/tag filters across the Seller Hub.
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Fixed and variable costs per unit — needed to see your company margin in sell-out dashboards.
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RRP (Recommended Retail Price) — lets you compare the current Amazon price against your RRP.
Only designate an ASIN as "ignored" if the ASIN and its historical data are entirely irrelevant. To exclude products from specific dashboards without losing history, tag the ASINs as "inactive" instead.
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