How to Connect Seller Central

If you're looking to link your Seller Central account, here's where you can find out about the necessary requirements and how to connect to the Amazon Selling Partner API (SP-API) for sellers.

In which case is a Seller SP-API connection relevant for me?

An SP-API connection is required for the following emax digital products:

• Seller Hub

• Market Basket Report

• Seller Monitoring

• Review Monitor

• Content Monitor

What data comes from the Seller SP-API?

• Sales and Traffic Report (ARA)

• FBA Inventory (ARA)

• Market Basket Report

Prerequisite: set your reporting language to English. The "Feed Processing Language" in your Amazon Seller Central must be set to English (US). You can find the setting here: Feed Processing Report → Language.

How to connect a Seller SP-API

Step 1: Make sure you are not logged into any Amazon account

Make sure you are not logged into any Amazon account with the browser you are currently using. Log out of all Amazon marketplaces you want to connect.

Step 2: Make sure you have access to the specific Seller Central account you want to connect

Authorization takes place via Login with Amazon. You must have the required access rights on the account before authorization.

The following access rights should be granted:

Step 3: Connect your emax digital company account with the Seller SP-API

Log in with an emax digital user account and select the company account you want to connect.

Go to Administration → Data Connections and click Manage in the Seller Connections section.

Select the appropriate region and follow the Amazon login prompts. After authorization, click Manage again, then Add or edit marketplace to select the marketplaces you want to import data for.

Done! Your Seller Central account is now connected. The data import starts immediately.

How Seller Onboarding Works

1. Connect Seller Central via SP-API (see above).

2. Connect your Advertising profile (see How to Connect Sponsored Ads (SPA)).

3. Invite your customer success manager to your Seller Central and Advertising profile.

4. Onboarding kick-off.

5. Set up your catalog and keywords.

6. Set up your advertising goals.

7. Final onboarding session.

Invite your customer success manager: cs.sc@tools.emax.digital