Ordered Revenue and Units (Vendor)

Dashboard link: https://app.emax-digital.com/performance-summary-hub-vendor/ordered-revenue-units

Overview

The Ordered Revenue & Units dashboard is the go-to view for tracking sell-out performance on Amazon Vendor Central. It shows revenue, units, average sales price, and customer returns side-by-side, with both period-over-period (PP) and year-over-year (YoY) comparisons, plus a full-year baseline (Full Previous Year, or FPY) and a year-to-date (YTD) view.

It is built for vendor and brand managers who want to answer: "How is my sell-out tracking this week / month / quarter / year — in revenue, in units, and in pricing — and how does that compare to before?" The flexible filters let you switch between Ordered Revenue, Shipped Revenue, and Shipped COGS, between Manufacturing and Sourcing distributor views, and between weekly, monthly, quarterly, and yearly reporting granularity.

All values respond to the filter bar at the top. The active Date, Marketplace, and Currency are echoed on the page so you always know what scope you are looking at.

What You Can See on This Dashboard

Section 1 — Sell-Out Revenue Trend (Current vs. Previous Year)

The opening chart shows your sell-out revenue over the trailing 12 periods, with each current-period bar paired against the equivalent value from one year earlier. Use it to spot seasonality and confirm whether the year-on-year trend is improving or declining.

Key metrics:

• Sell-Out Revenue (current period) — Ordered Revenue, Shipped Revenue, or Shipped COGS depending on the Sales View filter, for each of the last 12 weeks, months, or quarters.

• Sell-Out Revenue (previous year) — the same metric for the equivalent calendar period one year ago.

Visualizations:

• Sales Revenue Trend chart — bar chart of current-period revenue with previous-year values overlaid for each period. When Reporting Range is set to Yearly, the chart automatically switches to monthly granularity to show within-year seasonality.

Section 2 — Sell-Out KPI Scorecards (Period View)

A row of KPI tiles giving the headline numbers for the selected period.

Key metrics:

• Sell-Out Revenue — total revenue for the selected period, with a PP or YoY trend depending on the Compare to filter.

• Sell-Out Revenue YTD — cumulative revenue from January 1st through the selected date, with the equivalent YTD figure from the previous year for comparison.

Section 3 — Full Previous Year & Average Growth Rate

Two scorecards that put the current period into a longer-term context.

Key metrics:

• Sell-Out Revenue FPY (Full Previous Year) — total sell-out for the entire prior calendar year (January 1st – December 31st). A reference number for annual benchmarks.

• Average Periodic Growth Rate (APGR) — the average period-over-period growth rate across all completed periods in the selected range. Labelled as AWGR (weekly), AMGR (monthly), AQGR (quarterly), or AAGR (annual) depending on the Reporting Range selected. The current in-progress period is excluded from the calculation to avoid skewing the result.

Section 4 — Units & Average Sales Price

Pricing and volume side-by-side, so you can tell whether revenue movement is being driven by units sold or by price changes.

Key metrics:

• Units — total ordered or shipped units in the selected period (depending on Sales View), with PP or YoY trend.

• Average Sales Price — total revenue divided by total units; the effective realised price per unit, with PP or YoY trend.

Note: Average Sales Price is hidden if your company's account-level settings restrict price display.

Section 5 — Customer Returns & Return Rate

Tracks how many units customers return and what share of sold units that represents.

Key metrics:

• Customer Returns — total units returned by customers to Amazon in the selected period, with PP or YoY trend.

• Customer Return Rate — returns as a percentage of units sold (returns ÷ units), with PP or YoY trend.

Section 6 — Periodic Detail Table

A full breakdown table covering the trailing 13 months (or all available years in Yearly mode), with each period as a row. This is the underlying data behind the charts above, and the source you can drill into.

Columns shown: Report Date · Date · Reporting Range · Sell-Out Revenue + PP trend + YoY trend · Units + PP trend + YoY trend · Customer Returns + PP trend + YoY trend · Customer Return Rate + PP trend + YoY trend.

Drill-down: Clicking on a date in the table takes you through to the ASIN Focus Report, where you can see the same metrics broken down by individual ASIN for that period.

Available Filters

Filter interaction notes

• Sales View depends on Distributor View. With Distributor View = Manufacturing, Sales View offers Ordered Revenue, Shipped Revenue, and Shipped COGS. With Distributor View = Sourcing, only Shipped Revenue and Shipped COGS are available (Ordered Revenue does not exist in the Sourcing model).

• Subcategory depends on Category. Selecting categories narrows the available subcategory list.

• Reporting Range affects Period. Switching Reporting Range (e.g. Monthly → Quarterly) reloads the available values in the Period dropdown. In Yearly mode, the main trend chart automatically displays monthly granularity to preserve seasonality.

• Compare to changes every PP trend column and KPI delta on the page simultaneously. The YoY trend columns in the detail table always show YoY regardless of this setting; only the PP comparison switches.

• Currency conversion uses the exchange rate recorded at the start of the reporting year. Set Currency to "Original" to see each marketplace in its native currency.

Use Cases

1 — Weekly sell-out check-in

You want a fast read on how last week landed.

• Set Reporting Range = Weekly, Period = the closed week, Compare to = Previous Year, Sales View = Shipped Revenue.

• Read the Sell-Out Revenue scorecard for the headline number vs. last year.

• Glance at the Units and Average Sales Price tiles to see whether the movement was a volume or pricing story.

• Check Customer Return Rate for any spike that might erode the headline number further down the line.

2 — Monthly business review preparation

You are pulling the deck for the monthly leadership meeting.

• Set Reporting Range = Monthly, Period = the closed month.

• Capture screenshots of the Sell-Out Revenue Trend chart (12-month view with YoY overlay) and the headline KPIs.

• Use the Sell-Out Revenue YTD scorecard to anchor the year-to-date narrative.

• Pull the Periodic Detail Table to call out the two or three best and worst months and their drivers.

3 — Pricing vs. volume diagnosis

Revenue is up but you want to know why.

• Set Compare to = Previous Year and look at the Units and Average Sales Price tiles together.

• If Units are flat and Avg. Price is up, growth is price-driven (good, but watch elasticity).

• If Units are up and Avg. Price is down, you are running promotions or losing realised price — check whether ASP decline is intentional.

• Drop into the Periodic Detail Table to see whether the pattern holds across multiple periods or is a one-off.

4 — Return-rate watch

Returns are creeping up and you need to quantify the impact.

• Open the Customer Returns and Customer Return Rate scorecards and look at the PP and YoY trends.

• Open the Periodic Detail Table and scan the Customer Return Rate column across the last 13 months for a clear pattern.

• Filter by Category or Subcategory to isolate whether the increase is concentrated in a specific part of the assortment.

• Click on the worst period in the detail table to drill into the ASIN Focus Report and identify which ASINs are driving the returns.

5 — Manufacturing vs. Sourcing comparison

You record sales under two distributor models and want to reconcile.

• Run the dashboard once with Distributor View = Manufacturing, note the Sell-Out and Units figures.

• Re-run with Distributor View = Sourcing. Note that only Shipped Revenue and Shipped COGS are available in this mode.

• Compare the two runs side by side. Material gaps point to invoicing, returns, or chargeback discrepancies between the two models.

Limitations & Notes

• Vendor Central only. This dashboard covers Amazon Vendor (1P) sell-out data. Seller Central (3P) sales are not included.

• Sales View definitions matter. Ordered Revenue counts orders placed; Shipped Revenue counts units that physically left Amazon's warehouse to a customer; Shipped COGS values those shipments at cost. They can differ substantially in periods with high returns, chargebacks, or shipment lag — pick the one your finance team uses and stay consistent.

• Distributor View constraints. Ordered Revenue is only available under the Manufacturing distributor view; under Sourcing, only Shipped Revenue and Shipped COGS exist.

• Currency conversion. Monetary values are converted using the exchange rate at the start of the reporting year. Use Currency = Original to see native marketplace currency and avoid conversion noise.

• Average Sales Price visibility. ASP may be hidden if your company's account-level configuration restricts price display.

• Average Periodic Growth Rate excludes the current period. The APGR (AWGR/AMGR/AQGR/AAGR) calculation always excludes the current in-progress period to avoid skew from a partial bucket.

• Year-over-year reliability. If prior-year report data was not available when your account was onboarded, YoY comparisons may be partial or missing for early periods. Small deviations can also occur because YTD prior-year values may be aggregated on a daily/weekly basis while current YTD values are calculated daily.

• Trend percentages and zero baselines. When the comparison period had zero value, the trend percentage is shown as blank rather than as a misleading large number.

• Drill-down behaviour. Clicking a date in the periodic detail table opens the ASIN Focus Report scoped to that period — handy for root-cause analysis, but it switches you to a different dashboard.

Data Refresh

Data updates once per day.