The Add-Ons Hub contains optional analytical modules that extend the core Hub dashboards with specialised data. These modules are available based on your emax digital package and may require specific Amazon data connections.
Dashboards in This Section
🛒 Market Basket Analysis
Reveals which of your products are bought together with other products on Amazon, using Amazon's "Frequently Bought Together" data. Shows cross-sell coverage across your catalogue, top brand and category combinations, your top ASIN pairings, and the products that sell but never appear in any combination ("lonely sellers"). Use it to identify bundling opportunities, spot competitor brands inside your customer baskets, and find catalogue gaps. Three detailed use-case views are available as sub-pages:
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Exploring All Purchase Combinations (MBA) (coming soon)
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Finding Cross-Brand Combinations (MBA) (coming soon)
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Finding Own-Brand Combinations (MBA) (coming soon)
📆 Monthly Overview — Vendor (NRR and Ads)
A combined monthly view of Net Received Revenue and advertising performance for Vendor Central brands. Designed for monthly business reviews and reporting.
🚁 International Hybrid Monthly Overview
Monthly performance overview for brands operating across both Vendor Central and Seller Central in multiple marketplaces. Combines sell-in and sell-out data in a single cross-channel view.