🚁 International Hybrid Monthly Overview

Dashboard link: https://app.emax-digital.com/international-hybrid-monthly-overview

Overview

The International Hybrid Monthly Overview gives brands operating on Amazon under both Vendor Central (1P) and Seller Central (3P) a single cross-marketplace view of their yearly performance, broken down month by month. It consolidates the right revenue metric for each account type — Net Received Revenue and Shipped COGS (Cost of Goods Sold) for Vendor marketplaces, and Ordered Product Sales for Seller marketplaces — and compares each month against the same month one year ago.

This is the dashboard to open when you want to answer: "Across all our marketplaces and both account types, where are we growing, where are we declining, and how does the year-to-date picture compare to last year?"

Scope: Both Vendor Central and Seller Central data, all marketplaces where you are active. For pure Vendor analysis at the same level of detail, see the International Business Analysis – Revenue Overview.

What You Can See on This Dashboard

Section: Net Received Revenue by Marketplace (YTD)

A row of KPI scorecards at the top of the dashboard, one per Vendor marketplace, showing the full-year Net Received Revenue for the selected year alongside the equivalent figure from the previous year.

Key metrics:

• Net Received Revenue — value of inventory Amazon received from you (i.e. your sell-in to Amazon), at cost price. Vendor marketplaces only.

Visualizations: One number scorecard per active Vendor marketplace (e.g. Germany, France, UK, Italy, Spain, Netherlands, Belgium, Poland, Sweden, Turkey, Australia), each showing current year vs. previous year.

Section: Shipped COGS (Vendor) & Ordered Product Sales (Seller) by Marketplace (YTD)

A second row of KPI scorecards combining both account types in one block, so you can see the full international footprint at a glance.

Key metrics:

• Shipped COGS — for Vendor marketplaces: cost-price value of units Amazon shipped to end customers during the full year.

• Ordered Product Sales — for Seller marketplaces: total revenue from customer orders fulfilled through Seller Central during the full year.

Visualizations: One number scorecard per marketplace–account-type combination (e.g. Germany – Vendor, Germany – Seller, United States – Seller, Canada – Seller), each showing current year vs. previous year. Marketplaces with no activity for the selected year are excluded.

Section: Monthly Growth Table — Net Received Revenue, Shipped COGS / Ordered Product Sales by Marketplace

The detail table at the heart of the dashboard. One row per month × marketplace, with Vendor and Seller marketplaces shown in the same table using their respective metrics.

Columns shown:

• Month — the reporting month within the selected year.

• Marketplace / Market — country and account type (Vendor or Seller).

• Net Received Revenue (Vendor only) — current month value.

• Diff. Man.-Sour. (Vendor only) — the difference between the Manufacturing and Sourcing cost views of Net Received Revenue, indicating the gap between the two distributor perspectives.

• Net Received Revenue YoY (Vendor only) — same month, previous year.

• Net Received Revenue YoY Trend (Vendor only) — year-over-year growth direction.

• Shipped COGS (Vendor only) — current month value, with Shipped COGS YoY and Shipped COGS YoY Trend.

• Ordered Product Sales (Seller only) — current month value, with Ordered Product Sales YoY and Ordered Product Sales YoY Trend.

Vendor-only columns are blank for Seller rows and vice versa. Rows with no activity in a month are excluded.

Section: Net Received Units Development by Marketplace (Vendor)

How many units Amazon received from you each month, by marketplace.

Key metrics:

• Net Received Units — total units physically received by Amazon during the month (Vendor only).

Visualizations: Monthly bar chart, one series per Vendor marketplace, for the selected year.

Section: Shipped Units (Vendor) & Ordered Units (Seller) Development by Marketplace

The unit-volume counterpart to the YTD revenue scorecards: how many units flowed out to customers each month, combining both account types.

Key metrics:

• Shipped Units (Vendor) — units shipped to customers from Amazon's fulfilment centres.

• Units Ordered (Seller) — units ordered by customers through Seller Central.

Visualizations: Monthly bar chart, one series per marketplace–account-type combination, for the selected year.

Section: Map of Vendor and Seller Marketplaces

A geographic view of YTD revenue and YoY growth across all your active marketplaces.

Key metrics shown on the map:

• Net Received Revenue YTD (Vendor marketplaces) with YoY growth %.

• Ordered Product Sales YTD (Seller marketplaces) with YoY growth %.

Visualizations: World map with each marketplace highlighted, displaying both the absolute YTD revenue figure and the year-over-year percentage change vs. the same period last year.

Section: Shipped COGS (Vendor) & Ordered Product Sales (Seller) YoY Development by Marketplace

Monthly year-over-year growth rate for the sell-out side of the business, in a single chart combining both account types.

Visualizations: Monthly bar chart where each bar shows the YoY % change for that marketplace–month — Shipped COGS for Vendor rows, Ordered Product Sales for Seller rows.

Section: Net Received Revenue YoY Development by Marketplace (Vendor)

Monthly year-over-year growth rate for the sell-in side of the business — how each Vendor marketplace's Net Received Revenue is developing vs. the prior year.

Visualizations: Monthly bar chart, one bar per Vendor marketplace per month, showing YoY % change.

Available Filters

Filter interaction notes

• Distributor View is Vendor-only. It controls Net Received Revenue, Shipped COGS, Net Received Units, and Shipped Units for Vendor marketplaces. Seller metrics (Ordered Product Sales, Units Ordered) are unaffected.

• Currency applies to every monetary figure on the dashboard. Conversion uses yearly average exchange rates, so cross-currency comparisons across years are not perfectly directly comparable to spot-rate figures.

• Marketplace filters every section consistently. If you select only Vendor marketplaces, the Seller-only columns/charts will be empty; the same applies in reverse.

Use Cases

1. Global hybrid year-in-review — Set Year to the closed year and Currency to your reporting currency. Walk through the two scorecard rows for the YTD headlines, then the monthly growth table to see which markets and months drove the result. Finish on the map for a one-slide executive summary.

2. Identify where 1P or 3P is growing faster — Use the monthly growth table to compare YoY trend columns for the same country (e.g. Germany – Vendor vs Germany – Seller). If Seller is growing faster than Vendor, that may justify shifting more inventory to your 3P channel — or vice versa.

3. Spot inventory issues early — Combine the Net Received Units chart (Vendor sell-in) with the Shipped Units / Ordered Units chart (sell-out). A widening gap where sell-out is rising but sell-in is flat is an early signal of stock-out risk.

4. Manufacturing vs Sourcing reconciliation — Toggle Distributor View between Manufacturing and Sourcing and read the Diff. Man.-Sour. column in the monthly table. Large or growing gaps may indicate cost-structure or sourcing-entity changes worth raising with finance.

5. Currency-normalised board reporting — Switch Currency to EUR (or your group reporting currency) to present consolidated international performance without each country team converting separately.

Limitations & Notes

• Vendor and Seller use different metrics by design. Net Received Revenue and Shipped COGS (Vendor) are cost-price figures; Ordered Product Sales (Seller) is customer-facing retail revenue. The two are not directly comparable without an assumed margin — treat them as separate metric families even when shown in the same table.

• Distributor View affects Vendor data only. Switching between Manufacturing and Sourcing changes every Vendor figure on the page but leaves Seller figures unchanged.

• Yearly average exchange rates. Currency conversion uses a yearly average rate, not month-specific rates. This means month-by-month figures in a non-native currency may not exactly match what you would get using monthly spot rates.

• YTD definition. "YTD" on the scorecards and map reflects the full selected year (or year-to-date up to the latest available month). Comparisons against the prior year use the equivalent period.

• Empty rows / marketplaces excluded. Marketplaces with zero activity in a given period are dropped from charts and tables — absence of a marketplace in the view means no recorded activity, not necessarily no presence.

• Diff. Man.-Sour. is Vendor-only. It exists only where both Manufacturing and Sourcing values are populated; for marketplaces with a single distributor model it may be blank or zero.

• For deeper Vendor-only analysis (weekly granularity, Net PPM, category breakdowns), use the International Business Analysis – Revenue Overview. For deeper Seller-only analysis, use the International Seller Business Report.

Data Refresh

Data updates every 12 hours (approximately twice per day).