🌎 International Business Analysis – Vendor

App location: Hub → Vendor → International Business Analysis (app.emax-digital.com/international-business-analysis-vendor-main-page)

Overview

The International Business Analysis (IBA) gives Vendor Central brands with multiple marketplaces a single, accumulated view of performance across all the markets they operate in. It combines graphical overviews, an interactive world map, and drill-down options to analyse revenue, units, traffic, returns, Net PPM, and inventory — so you can compare markets, spot where to focus, and optimise your international strategy.

Where to Find It

You can find the International Business Analysis in the Hub under Vendor. The dashboard opens on a general overview with the most important KPIs and a world map of your active marketplaces.

General Overview

At the top level, the dashboard presents the most important KPIs across all marketplaces combined, including Net Received Units, Revenue, and a world map of the markets where your business is active. Hover over the map to see detailed data per marketplace. This gives you an intuitive, at-a-glance way to assess which markets are performing well and which may need more focus.

Sections in this Dashboard

The IBA is split into four detailed sub-dashboards, each documented on its own page:

• Revenue Overview (IBA Vendor) — the full commercial funnel across marketplaces: Net Received Revenue (sell-in), sell-out revenue, Shipped COGS, Net PPM, YTD scorecards, a marketplace P&L summary, and rolling trends versus prior year.

• Units Overview (IBA Vendor) — Net Received Units, shipped units, and month-on-month development by marketplace.

• Traffic, ASP, Returns and NetPPM (IBA Vendor) — glance views by marketplace, returns, average selling price, and Net PPM development across all markets.

• Inventory (IBA Vendor) — sellable on-hand inventory, net received units trend, and inventory development by marketplace.

Use the General Overview to identify the marketplace or metric that stands out, then open the relevant sub-dashboard to investigate revenue, units, traffic, or inventory in depth.