Sponsored Products Drill-Down

Dashboard link: https://app.emax-digital.com/360-sponsored-ads-report/sponsored-products-drilldown

Overview

Campaign-level deep-dive for Sponsored Products (SP). Full funnel from impressions to ROAS, including Same-SKU vs. Halo-SKU attribution, keyword performance, and product-target breakdown. Works for both Vendor and Seller accounts. Part of the 360 Sponsored Ads Report suite.

What You Can See on This Dashboard

Section 1 — KPIs Along the Sales Funnel

Scorecards: Daily Budget, Impressions, Clicks, Ad Spend, CTR, CPC, CPO, Ad Sales, Units, ACoS, ROAS.

Section 2 — Spend, Sales, ROAS & ACoS Over Time

Ad Spend bar chart + companion KPI cards (Ad Spend, Ad Sales, Impressions, ACoS).

Section 3 — Ad Product Sales (14-day) — Same SKU vs. Halo SKU

Line chart of Same-SKU vs. Halo-SKU sales + scorecards + % ASIN Ad Sales.

Section 4 — Campaign Performance Table

One row per SP campaign: Campaign Name, Campaign ID, Marketplace, Targeting, Daily Budget, Impressions, Clicks, CTR, Ad Spend + Trend, CPC, CPO, Ad Sales + Trend, Units, ACoS + Trend, ROAS + Trend, Dev columns, Campaign Status.

Section 5 — Keyword Information

Keyword, Match Type, Marketplace, Impressions, Clicks, CTR, Ad Spend, CPC, Ad Sales, Units, ACoS, ROAS.

Section 6 — ASIN Information (Product Targeting)

Targeting, Target ASIN, Targeting Text, Title, Brand, Marketplace, Impressions, Clicks, CTR, Ad Spend, CPC, Ad Sales, Units, ACoS, ROAS.

Available Filters

Limitations & Notes

• Sponsored Products only — SB and SD in separate drilldowns.

• 14-day attribution window.

• Attribution filter changes all ad-sales-derived metrics — keep it consistent across sessions.

• Campaign Status reflects current state, not historical state during the reporting period.

Data Refresh

Data updates approximately every 4 hours.