Dashboard link: https://app.emax-digital.com/360-sponsored-ads-report/keyword-tag-segment-analysis
Overview
Sponsored Ads keyword performance aggregated by individual keyword, keyword segment, or tag. Lets you read traffic, spend, and efficiency at the level that matches how you plan and budget — branded vs. generic vs. competitor vs. long-tail. Covers SP, SB, SD.
What You Can See on This Dashboard
Section — Keyword / Segment / Tag Performance Table
Configurable by Identifier filter. Columns: Identifier, Marketplace, Distinct Keywords, Impressions + Trend, Clicks, CTR + Trend, Ad Spend + Trend, CPC + Trend, Conversions, Sales + Trend, ACoS + Trend, ROAS + Trend, Avg. SB Search Term Impression Rank (SB only).
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Identifier |
Keyword, Keyword Segment, or Tag |
No |
|
Marketplace / Currency |
Scope and display currency |
Yes/No |
|
Campaign Type / Campaign / Campaign Tag / Adv. Profile ID |
Campaign scope |
Yes/No |
|
Match Type |
Broad, Phrase, Exact, etc. |
Yes |
|
Keyword Segment / Tag |
Keyword groupings |
Yes |
|
Sponsored Products Attribution |
SP attribution window |
No |
|
Min. Impressions / Spend / Sales / ACoS |
Noise threshold filters |
No |
Limitations & Notes
-
Sponsored Ads only — DSP not included.
-
Avg. SB Search Term Impression Rank applies to Sponsored Brands only.
-
Segments and tags depend on account setup — contact emax digital if they are missing.