Dashboard link: https://app.emax-digital.com/360-sponsored-ads-report/sponsored-brands-video-drilldown
Overview
Campaign-level deep-dive for Sponsored Brands Video (autoplay video ads in search results and on detail pages). Full funnel from impressions to ROAS, including Same-SKU vs. Halo-SKU attribution, keyword performance, and product-targeting breakdown.
What You Can See on This Dashboard
Section 1 — KPIs Along the Sales Funnel
Scorecards: Daily Budget, Impressions, Clicks, Ad Spend, CTR, CPC, CPO, Ad Sales, Units, ACoS, ROAS.
Section 2 — Ad Spend, Sales, ROAS & ACoS Over Time
Ad Spend bar chart + KPI summary cards (Ad Spend, Ad Sales, Impressions, ACoS).
Section 3 — Attributed Product Sales Over Time (14-day) — Same SKU vs. Halo SKU
Line chart of Same-SKU vs Halo-SKU ad sales + scorecards + % ASIN Sales.
Section 4 — Campaign Detail Table
One row per SBV campaign: Campaign Name, Campaign ID, Marketplace, Targeting, Daily Budget, Impressions, Clicks, CTR, Ad Spend + Trend, CPC, CPO, Ad Sales + Trend, Units, ACoS + Trend, ROAS + Trend, Dev columns, Campaign Status.
Section 5 — Keyword Performance Table
Keyword, Match Type, Marketplace, Impressions, Clicks, CTR, Ad Spend, CPC, Ad Sales, ACoS, ROAS.
Section 6 — Product Targeting Table
Targeting, Target ASIN, Targeting Text, Title, Brand, Marketplace, Impressions, Clicks, CTR, Ad Spend, CPC, Ad Sales, ACoS, ROAS.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace / Currency |
Scope and display currency |
Yes/No |
|
Campaign / Campaign Name / Campaign Status / Campaign Tag / Adv. Profile Id |
Campaign scope |
Yes |
|
Min. Ad Sales / Spend / Impressions / ACoS |
Noise threshold filters |
No |
Limitations & Notes
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Sponsored Brands Video only — other SB formats in the Sponsored Brands drilldown.
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14-day attribution window.
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Keyword and Product Targeting tables only populate for campaigns using the respective targeting type.