Dashboard link: https://app.emax-digital.com/360-sponsored-ads-report/sponsored-display-drilldown
Overview
Campaign-level deep-dive for Sponsored Display (SD) — Amazon's self-service retargeting format on and off Amazon. Full funnel from impressions to ROAS, including Same-SKU vs. Halo-SKU attribution and target-level performance. Part of the 360 Sponsored Ads Report suite.
What You Can See on This Dashboard
Section 1 — KPIs Along the Sales Funnel
Scorecards: Daily Budget, Impressions, Clicks, Ad Spend, CTR, CPC, CPO, Ad Sales, Units, ACoS, ROAS.
Section 2 — Ad Spend, Sales, ACoS & ROAS Over Time
Ad Spend bar chart + companion KPI cards.
Section 3 — Ad Product Sales: Same SKU vs. Halo SKU (14-day)
Line chart of Same-SKU vs. Halo-SKU sales + scorecards + % ASIN Sales.
Section 4 — Campaign-Level Performance Table
One row per SD campaign: Campaign Name, Campaign ID, Marketplace, Targeting, Daily Budget, Impressions, Clicks, CTR, Ad Spend + Trend, CPC, CPO, Ad Sales + Trend, Units, ACoS + Trend, ROAS + Trend, Dev columns, Campaign Status.
Section 5 — Target-Level Performance Table
One row per targeting expression: Targeting, Target ASIN, Targeting Text, PT, Brand, Marketplace, Impressions, Clicks, CTR, Ad Spend, CPC, Ad Sales, ACoS, ROAS.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace / Currency |
Scope and display currency |
Yes/No |
|
Adv. Profile ID / Campaign / Campaign Name / Campaign Status / Campaign Tag |
Campaign scope |
Yes |
|
Min. Ad Sales / Spend / Impressions / ACoS |
Noise threshold filters |
No |
Limitations & Notes
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Sponsored Display only — SP and SB in separate drilldowns.
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14-day attribution window — most recent days may be incomplete.
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Halo sales are brand-level, not just closely related products.
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Campaign Status reflects current state, not historical state during the reporting period.
Data Refresh
Data updates approximately every 4 hours.