Dashboard link: https://app.emax-digital.com/360-sponsored-ads-report/sponsored-brands-drilldown
Overview
Campaign-level deep-dive for Sponsored Brands (banner ads at the top of search results). Full funnel from impressions to ROAS, including Same-SKU vs. Halo-SKU attribution, keyword performance, and product-targeting breakdown. Part of the 360 Sponsored Ads Report suite.
What You Can See on This Dashboard
Section: KPIs Along the Sales Funnel
Scorecards: Daily Budget, Impressions, Clicks, Ad Spend, CTR, CPC, CPO, Ad Sales, Units, ACoS, ROAS.
Section: Ad Spend, Sales, ROAS & ACoS Over Time
Ad Spend bar chart + KPI summary cards.
Section: Ad Product Sales (14-day Attribution) — Same SKU vs. Halo SKU
Line chart of Same-SKU vs Halo-SKU sales + scorecards for each + % Ad ASIN Sales.
Section: Campaign Performance Table
One row per SB campaign: Campaign Name, Campaign ID, Marketplace, Targeting, Daily Budget, Impressions, Clicks, CTR, Ad Spend + Trend, CPC, CPO, Ad Sales + Trend, Units, ACoS + Trend, ROAS + Trend, Dev columns, Campaign Status.
Section: Keyword Performance Table
Keyword, Match Type, Marketplace, Impressions, Clicks, CTR, Ad Spend, CPC, Ad Sales, ACoS, ROAS.
Section: Targeting / Product Targeting Table
Targeting, Target ASIN, Targeting Text, Title, Brand, Marketplace, Impressions, Clicks, CTR, Ad Spend, CPC, Ad Sales, ACoS, ROAS.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace / Currency |
Scope and display currency |
Yes/No |
|
Campaign / Campaign Name / Campaign Status / Campaign Tag / Adv. Profile ID |
Campaign scope |
Yes |
|
Min. Ad Sales / Spend / Impressions / ACoS |
Noise threshold filters |
No |
Limitations & Notes
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Sponsored Brands only — SP and SD in separate drilldowns.
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14-day attribution window.
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Same-SKU vs. Halo-SKU split is unique to SB — not comparable to SP attribution.
Data Refresh
Data updates approximately every 4 hours.