Dashboard link: https://app.emax-digital.com/360-sponsored-ads-report/asin-level-performance
Overview
Product-level view of Sponsored Ads (SP, SB, SD) performance. One row per advertised entity — full funnel from impressions through ACoS/ROAS, including direct vs. halo sales split and ad eligibility status. A second table flags ASINs generating spend but not in the emax digital catalogue.
What You Can See on This Dashboard
Section 1 — ASIN Performance Overview Table
Columns: Identifier, Link, SKU, Marketplace, Product Title, Category, Campaign Type, Ad Eligibility, Impressions, Clicks + Dif, CTR, Ad Spend + Trend, CPC, CPO + Previous + Dif, Ad Sales Direct + Trend, Ad Sales Halo + Trend, Ad Sales Total + Trend, Sales Halo Share, Units, ACoS + Previous + Trend, ROAS + Previous + Trend, Eligibility Reason.
Section 2 — ASIN (not in catalogue) Performance Table
Same columns minus eligibility. Lists ASINs consuming budget via auto/category targeting that aren't tracked in the catalogue.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace / Adv. Profile Id |
Account + marketplace scope |
Yes |
|
Campaign / Campaign Type / Campaign Tag |
Campaign scope |
Yes |
|
Advertised ASIN |
Specific ASINs |
Yes |
|
Category / Sub-Category / Tag / Auto Tag |
Product scope |
Yes/No |
|
Ad Eligibility Type |
Eligible / Warning / Ineligible / No Info |
Yes |
|
Identifier |
ASIN / Parent ASIN / Category / Sub-Category |
No |
|
Sponsored Products Attribution |
7-day or 14-day SP attribution window |
No |
|
Currency / Compare to |
Display currency; PP or YoY benchmark |
No |
|
Min. Ad Sales / Spend / Impressions / ACoS |
Noise threshold filters |
No |
Limitations & Notes
-
Sponsored Ads only — DSP not included.
-
Halo sales require the benefiting ASIN to be in your catalogue.
-
Ad Eligibility reflects current snapshot, not historical status during the period.
Data Refresh
Data updates daily.