Dashboard link: https://app.emax-digital.com/360-sponsored-ads-report/product-category-targeting
Overview
Performance of Sponsored Ads campaigns broken down by their product/category targeting expressions — specific ASINs, categories, or brands your ads appear against. Shows which targets convert efficiently and which are wasting budget.
What You Can See on This Dashboard
Section: Filter Context Header
Active Date range, Marketplace, and Currency.
Section: Ad Sales / Ad Spend by Campaign and Targeting (scatter/bubble view)
Each campaign × targeting combination plotted by spend vs. sales, colour-coded by targeting type.
Section: Targeted Brands (pie chart)
Which brands your ads are served against — own brand (defensive), competitors (conquesting), or adjacent brands — with spend share per brand.
Section: Targeting-Level Detail Table
One row per targeting expression × campaign: Targeting, Targeting Type, Campaign Type, Product Title, Brand, Marketplace · Impressions + Trend + Dev, Clicks + Trend, CTR, Ad Spend + Trend, CPC + Dev, Sales 14D + Trend, Conversions 14D, ACoS + Trend, ROAS + Trend.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace / Currency |
Scope and display currency |
Yes/No |
|
Campaign Type / Campaign / Campaign Name / Campaign Tag / Adv. Profile Id |
Campaign scope |
Yes |
|
Sponsored Products Attribution |
SP attribution window |
No |
|
Min. Impressions / Spend / Sales / ACoS |
Noise threshold filters |
No |
Limitations & Notes
-
Sponsored Ads only — DSP not included.
-
14-day attribution window.
-
Brand attribution relies on Amazon data — some ASINs may show blank or "Unknown".