Seller Central — Data Scope and Update Frequency

This page describes which data emax digital imports from Seller Central via the Selling Partner API (SP-API), and how far back the history goes.

What data comes from the Seller SP-API?

Reports for the Amazon Retail Analytics program (ARA) and Brand Analytics reports are imported into the emax digital Analytics Hub via the SP-API. This includes:

• Sales and Traffic Report (ARA)

• FBA Inventory (ARA)

• Market Basket Report

How much history is imported, and how long does it take?

Both current and historical data are imported as part of the onboarding process. Everything that is provided by Amazon is imported.

For the Seller SP-API, this is retroactive from the day of connection:

To learn more about Amazon data history, which data is available from which data source, and how emax digital extends the look-back window, see the related Reference articles on data history and refresh schedules.

Disconnecting vs. deleting an account

If you want to disconnect your account, you can do so at any time using the checkboxes. To disconnect an account, go to Data Connections, remove the checkmark, and click save. The import of the data will be stopped immediately and the data will be removed from the company account within 24 hours.

To delete an authorized account completely, click "delete connection". Here too, the data import will stop immediately and the data will no longer be available within 24 hours.

What is the difference between disconnect and delete? With disconnect, the collection of data is stopped — you can restart the data import by setting the checkmarks again. However, if you have deleted an account, it must be re-authorized.

Data from disconnected accounts cannot be restored after 60 days.