Data Sources Overview

This section describes the data sources that feed the emax digital platform and how access to them is secured. The pages below cover the scope and update frequency of each individual source:

• Vendor Central — Data Scope and Update Frequency

• Seller Central — Data Scope and Update Frequency

• Amazon Advertising (SPA) — Data Scope and Update Frequency

• Amazon DSP — Data Scope and Update Frequency

• Amazon Marketing Cloud (AMC) — Data Scope and Update Frequency

• Scraped Data — Methodology and Coverage

Transparent and secure access to your Amazon data via SP-API permissions

We never directly access your Amazon data without your approval. All data is retrieved securely through the official SP-API using permissions you grant.

Our approach to Amazon data is based on full transparency and user control. We do not directly access or interfere with your data in any unauthorized way. Instead, you explicitly grant permission during the connection process, as shown in the authorization screen.

We use Amazon's official Selling Partner API (SP-API) to connect with your Vendor or Seller Central account. This means all data access happens through Amazon's own secure system, not through unofficial scraping methods.

You log in via an Amazon-hosted authorization page and confirm access yourself. Only after this step can the system retrieve approved data, ensuring everything is controlled by you.

Once connected, the API allows structured access to relevant business data such as sales, inventory, or performance metrics — nothing beyond the permissions you provide. You can also manage or revoke this connection at any time, giving you full control over your data access.

In short, we don't "touch" your Amazon data directly — we simply access it through a secure, permission-based SP-API connection that fully complies with Amazon's standards.