Filters — How Filtering Works Across the Tool

Filters in emax digital scope every dashboard to the data that is relevant to your analysis. This reference explains the filters that appear across the tool, what each controls, and how they interact.

Core Filters

These filters appear on most dashboards across the platform.

Marketplace

Restricts all data on the dashboard to the selected Amazon marketplace (e.g. DE, UK, FR, ES). Most dashboards are single-select — you analyse one marketplace at a time. Some dashboards (e.g. Chart Builder) support multi-select.

The available marketplaces depend on which Amazon accounts are connected in your emax digital setup. If a marketplace is missing, confirm the corresponding Vendor Central or Seller Central connection is active under Setup → Administration.

Reporting Period

Controls the time window of the analysis. Consists of two linked fields:

Changing the Time frame updates the Date picker to show available periods at that granularity. Switching from Monthly to Weekly, for example, reloads the Date dropdown to show individual weeks.

Comparison periods: Many dashboards automatically show the previous equivalent period alongside the selected one (e.g. Jun 2026 when Jul 2026 is selected at Monthly granularity), enabling period-over-period comparisons without a separate filter.

Currency

Sets the currency in which all monetary values are displayed. Defaults to Euro (EUR) for DACH-region accounts. Changing the currency converts all revenue, spend, and price figures accordingly. Does not affect unit-based or percentage-based metrics.

Catalogue Filters

These filters scope data to a subset of your product catalogue.

Tags

Filters all data to ASINs carrying the selected tag(s). Tags are custom labels you assign to products in the emax digital Catalog — for example by brand line, launch status, or strategic priority. Multi-select: selecting multiple tags returns ASINs matching any of the selected tags.

Auto Tag

Filters to ASINs carrying a system-generated tag. Auto Tags are created automatically by emax digital based on product attributes (e.g. price tier, performance band). Multi-select.

Ad Eligibility

Filters to ASINs based on their Amazon advertising eligibility status. Use it to isolate products that can or cannot be advertised — useful when reviewing advertising dashboards alongside catalogue data.

Catalog Filters

The Catalog section has its own dedicated filter panel — Catalog Filters — which scopes the product list to a specific subset of your ASINs. Unlike dashboard filters which apply to analytics data, these filters control which ASINs are visible in the catalog view. After making selections, click Apply Changes to update the list.

Chart Builder Filters

The Chart Builder dashboards (available for Vendor and Seller) expose an extended filter panel with additional options for custom analysis.

Comparison Mode

Toggles the chart between two analytical modes:

Metrics

Selects which KPIs are plotted on the chart. Up to 4 metrics can be selected simultaneously. Available metrics include Ordered Revenue, Ordered Units, Glance Views, Conversion Rate (Views), and others depending on the data source. Each selected metric appears as a separate line or bar in the chart.

Grouping

Sets the level of aggregation for the chart. Options include ASIN, Category, Sub-Category, Brand, and others. Determines what appears on the x-axis or as separate series when Entity Comparison mode is active.

Date Range

A free-form date range picker (start month → end month) that replaces the standard Reporting Period filter in Chart Builder. Allows custom ranges such as "August 2025 to August 2026" spanning multiple periods.

Comparison Date Range

An optional second date range used to overlay a comparison period on the chart. When filled in, the chart plots both the primary Date Range and the Comparison Date Range in parallel — enabling custom period-over-period analysis (e.g. this year vs. last year, or pre-campaign vs. post-campaign).

Child ASIN

Filters the chart to a specific Child ASIN when Grouping is set to ASIN level. Use it to drill into performance for a single product variant.

General Filter Behaviour

• Filters require confirmation. After making your filter selections, click the Apply button to update the dashboard.

• Filters are page-scoped. Changing a filter on one dashboard does not affect other dashboards. Each page maintains its own filter state within a session.

• Unavailable options are hidden. Filter dropdowns only show values present in your data for the current selection. If a marketplace or product type is not shown, it either has no data or is not connected.

• Tags and Categories are user-defined. Their values come from what you have loaded into the emax digital Catalog. Empty dropdowns here mean no tags or categories have been set up yet — see Setup → Catalogs.