A central glossary of the metrics and key performance indicators (KPIs) used across emax digital, including where to find each one in the tool.
Vendor KPIs
|
KPI |
Description |
Where to find |
|---|---|---|
|
Average Price |
Average price per unit for the corresponding time range. |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor) |
|
Company Margin (Vendor) |
A percentage that describes the relative amount of profit the company earns by selling its products. Calculated as: (Net Received Revenue − Fixed Cost) / Net Received Revenue. |
Net Pure Profit Margin (Vendor); ASIN Focus (Vendor) |
|
Net Profit Margin / Amazon Margin |
(Total Revenue − Net Received Revenue) / Total Revenue. |
Margin (Vendor); ASIN Focus (Vendor) |
|
Net Pure Profit Margin |
The percentage of profit generated from revenue after accounting for all expenses, costs, and open cash-flow items. Calculated as: (Product Revenue − Product COGS − Vendor Funded Coop) / Product Revenue. |
Margin (Vendor); ASIN Focus (Vendor) |
|
Net Received Revenue |
A measure of the vendor's profit on Amazon — the revenue earned in a given period after any discounts or allowances. |
Net Received Revenue and Units (Vendor); ASIN Focus Overview (Vendor); Vendor Business Summary |
|
Net Received Trend |
Sales trend for a given period of time. |
Net Received Revenue and Units (Vendor); ASIN Focus (Vendor); Vendor Business Summary |
|
Net Received Units |
Units released for sale that are not returned. |
Net Received Revenue (Vendor); ASIN Focus (Vendor) |
|
Open Purchase Order Quantity |
The number of units currently on order. |
Inventory (Vendor) |
|
Ordered Revenue Amount |
The revenue Amazon generates with your products. "Ordered" means the goods have been ordered but not yet shipped by Amazon. |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor); Vendor Business Report Overview; Vendor Business Summary; ASIN Focus (Vendor) |
|
Ordered Revenue Trend |
Trend compared to the previous week. |
Vendor Business Summary; ASIN Focus (Vendor) |
|
Prior Period |
The difference in revenue between the selected period and the previous period. |
Net Received Revenue (Vendor); Traffic Diagnostic (Vendor) |
|
Sellable On Hand Units / Quantity |
The number of items in stock. |
Inventory (Vendor) |
|
Shipped COGS Amount |
The Cost of Goods Shipped incurred by Amazon when purchasing the item from the vendor. |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor); Business Summary (Vendor) |
|
Shipped Revenue Amount |
The revenue Amazon generates with your products, based on Amazon's selling price to the customer at the time the product was shipped. |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor); Business Summary (Vendor) |
|
Shipped Units |
Number of units shipped. |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor) |
|
Unique Visitors |
The change in unique visitors compared to the previous period. |
Traffic Diagnostic (Vendor) |
Seller KPIs
|
KPI |
Description |
Where to find |
|---|---|---|
|
Buy Box Percentage |
How often your product appears in the Amazon Buy Box. |
Sales, Units Ordered & Page Views (Seller) |
|
Company Margin (Seller) |
Calculated as: (Net Received Price − Fixed Cost − Variable Cost) / Net Received Price. |
Margin (Seller); ASIN Focus (Seller) |
|
Page Views |
The number of times a product detail page is viewed. |
Sales, Units Ordered & Page Views (Seller); Business Summary (Seller); Portfolio Analyzer (Seller); Traffic Diagnostic (Seller) |
|
Sales |
The sales achieved in the timeframe. |
Business Summary (Seller); Sales, Units Ordered & Page Views (Seller); ASIN Focus (Seller) |
|
Sales Trend |
Sales trend compared to the previous period. |
ASIN Focus (Seller); Sales, Units Ordered & Page Views (Seller); Business Summary (Seller) |
|
Total Ordered Product Sales |
The amount of ordered product sales, calculated by multiplying the price of ordered items by the number of units sold. |
Sales, Units Ordered & Page Views (Seller); Business Summary (Seller) |
|
Units Ordered |
The number of individual units or items ordered. |
Sales, Units Ordered & Page Views (Seller); Business Summary (Seller) |
|
Units Ordered Trend |
Trend compared to the previous period. |
Seller Business Summary |
General KPIs
|
KPI |
Description |
Where to find |
|---|---|---|
|
AAGR |
Average Annual Growth Rate. |
Ordered Revenue & Units (Vendor); Net Received Revenue and Units (Vendor); Traffic Diagnostic (Vendor/Seller) |
|
ACoS |
Advertising Cost of Sales. Calculated as: ACoS = Ad Spend ÷ Sales. |
Advertising (Vendor/Seller); Business Summary (Vendor/Seller) |
|
Ad Sales |
Revenue from advertising. |
Advertising (Vendor/Seller); Business Summary (Vendor/Seller); ASIN Focus (Vendor/Seller) |
|
Ad Spend |
Advertising expenditure. |
Advertising (Vendor/Seller); Business Summary (Vendor/Seller); ASIN Focus (Vendor/Seller) |
|
Ad Sales Share |
Revenue earned with promoted products (last 14 days) divided by the total revenue earned. |
ASIN Focus (Vendor/Seller) |
|
CAGR |
Compound Annual Growth Rate. |
Advertising (Vendor/Seller); Net Received Revenue and Units (Vendor); Traffic Diagnostic (Vendor/Seller) |
|
Clicks |
The number of clicks on your product. |
Business Summary (Vendor/Seller) |
|
Content Score |
A numerical value from 0 to 100 representing the quality of the content. |
Content Score (Vendor/Seller); Business Summary (Vendor/Seller) |
|
Conversion Rate |
The percentage of glance views that result in a sale. Calculated as: CVR = Total Orders / Total Clicks × 100%. |
Sales, Units Ordered & Page Views (Seller); Business Summary (Vendor/Seller); ASIN Focus (Vendor/Seller) |
|
CPC |
Cost-per-Click — the amount you pay in advertising for one click. |
Advertising (Vendor/Seller); 360° DSP Report |
|
CPM |
Cost per Mille — the cost of 1,000 ad impressions. |
360° DSP Report |
|
CTR |
Click-Through Rate. Calculated as: CTR = Clicks / Impressions × 100%. |
Advertising (Vendor/Seller); 360° DSP Report |
|
ECPM |
Effective Cost per Mille — how much an advertiser pays per 1,000 ad impressions. |
Advertising (Vendor/Seller); 360° DSP Report |
|
Glance Views |
The number of times a product detail page is viewed. |
Inventory (Vendor/Seller); Traffic Diagnostic (Vendor/Seller); Business Summary (Vendor/Seller); ASIN Focus (Vendor/Seller) |
|
Impressions |
The number of times an ad is displayed. |
360° DSP Report; Advertising (Vendor/Seller) |
|
New-To-Brand Purchases |
Purchases by customers who haven't previously bought a product from the brand. |
360° DSP Report |
|
Ordered Units |
The number of units ordered. |
Inventory (Vendor/Seller); Business Summary (Vendor/Seller) |
|
ROAS |
Return on Advertising Spend. Calculated as: ROAS = Ad Sales ÷ Cost. |
Advertising (Vendor/Seller); 360° DSP Report |
|
Target ACoS |
The target ACoS required to run profitable campaigns. |
Advertising (Vendor/Seller) |
|
Target ROAS |
The average conversion value the company would like to get for each unit of currency spent on ads. |
Advertising (Vendor/Seller) |
|
View-Through Conversions |
Conversions that occur after a user sees, but does not click, your ad and later converts through another channel. |
360° DSP Report |
Detail Page Status
The Detail Page Status (shown in the Content Monitor and on Inactive Detail Pages) indicates what is happening on an ASIN's product detail page:
|
Status |
Meaning |
|---|---|
|
Online (One Buy Box) |
The PDP is accessible and purchasable, with one Buy Box winner. |
|
Online (Two Buy Boxes) |
The PDP is accessible and purchasable, with two Buy Box winners. |
|
Online (No Buy Box) |
The PDP is accessible but cannot be purchased. Check whether advertising is running, as ad costs can still occur. |
|
Offline |
The PDP is not accessible and cannot be purchased. |
|
Forwarded ASIN |
The requested ASIN redirects to a different URL/ASIN. |
The "Bought Last Month" Metric
The "Bought Last Month" metric measures how many times a product was purchased in a given month, with a minimum displayed value of 50 purchases per month (per Amazon's guidelines). You can calculate your minimum market potential using:
Bought Last Month × Buy Box Price = Minimum Potential
The metric is available in the Visibility Board (assess total potential per tracked keyword and ASIN contribution) and the Brand Overview Board (monitor sales activity and Buy Box ownership). See ⚠️ Inactive Detail Pages for where Detail Page Status appears.
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