This page is under construction. A full reference will be added in a later phase. The lookback-window note below was migrated in Phase 1b (Root 10).
Section: Reference and Data — Data Sources
Target content: Amazon DSP data scope and update frequency.
Product(s): Analytics Hub, AMC
Planned page type: Feature reference
Lookback window — how far back DSP data reaches on first connection
Migration note (Phase 1b): Reproduced from the legacy article "Lookback Windows and Data Retention in Advertising". The Sponsored Ads (SPA) lookback windows live on the Amazon Advertising (SPA) — Data Scope page.
When you first connect Amazon DSP, the initial lookback window determines how many days of historical DSP data can be retrieved and shown in the tool:
|
Advertising type |
Initial lookback window |
|---|---|
|
Amazon DSP |
95 days |
Important: The Amazon lookback window only determines the amount of days that can be accessed initially. It does not influence how long emax digital stores data for you in general — once connected, your DSP data continues to accumulate.