Lookback window — how far back DSP data reaches on first connection
When you first connect Amazon DSP, the initial lookback window determines how many days of historical DSP data can be retrieved and shown in the tool:
|
Advertising type |
Initial lookback window |
|---|---|
|
Amazon DSP |
95 days |
Important: The Amazon lookback window only determines the amount of days that can be accessed initially. It does not influence how long emax digital stores data for you in general — once connected, your DSP data continues to accumulate.
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