Dashboard link: https://app.emax-digital.com/rapid-retail-analytics-vendor/rapid-retail-analytics-benchmark-charts
Overview
The Benchmark Charts sub-dashboard of Rapid Retail Analytics gives Vendor Central brands an early-warning view of how the business is performing right now versus what is normal for this time of day and day of the week. Each chart plots the most recent 48 hours of hourly performance against a 30-day benchmark built from the same hour-of-day and day-of-week in the preceding period.
Four core retail KPIs are tracked: Ordered Units, Glance Views, Ordered Revenue, Conversion Rate, and Average Price per Unit.
This dashboard covers Vendor Central data only. Timestamps are in Central European Time (Europe/Berlin).
What You Can See on This Dashboard
Ordered Units — Last 48h vs. 30-Day Benchmark
Line chart of hourly ordered units vs. the benchmark for the matching hour-of-day and day-of-week.
Glance Views — Last 48h vs. 30-Day Benchmark
Line chart of hourly page views vs. the seasonally-adjusted baseline.
Ordered Revenue — Last 48h vs. 30-Day Benchmark
Line chart of hourly ordered revenue vs. the benchmark.
Conversion Rate — Last 48h vs. 30-Day Benchmark
Line chart of Ordered Units ÷ Glance Views vs. the benchmark. Hours with zero glance views are excluded.
Average Price per Unit — Last 48h vs. 30-Day Benchmark
Line chart of Ordered Revenue ÷ Ordered Units vs. the benchmark.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace |
Single Amazon marketplace |
No |
|
Category |
One or more product categories |
Yes |
|
Subcategory |
Sub-categories under selected category |
Yes |
|
Product |
One or more specific ASINs |
Yes |
|
Tag |
Manually assigned product tags |
Yes |
|
Auto Tag |
Automatically assigned ASIN tags |
Yes |
Limitations & Notes
-
Vendor Central only.
-
Time zone fixed to CET (Europe/Berlin).
-
Hourly data lags 1–3 hours behind the current moment.
-
Benchmark excludes the last 48 hours to avoid contaminating the average.
-
Marketplace is single-select.
Data Refresh
Data updates daily, with new hourly slots available as Amazon delivers them (typically 1–3 hour lag).