📈 Performance Summary Hub — Seller

App section: Hub → Seller → Performance Summary Hub

Overview

The Performance Summary Hub — Seller is the core reporting area of your Seller Central business in the Analytics Hub. It gives you an account-level overview of your most important KPIs and lets you drill down into the underlying reporting levels for weekly, monthly, quarterly, and yearly insight. It is built to answer the questions every Amazon manager asks at the start of the week or month:

• What happened last week or last month in my Amazon business?

• What are the driving factors behind growth or decline — was it traffic, or conversion?

• Was it a stock issue, or did strong content boost my sales?

The hub brings the levers of your Amazon growth together in one place so you can discover and understand them quickly.

What This Section Covers

The Performance Summary Hub — Seller groups the following dashboards, each documented on its own page:

• Sales, Units Ordered & Page Views — sell-out (revenue and units) and traffic over time.

• Visibility — organic and paid visibility on Amazon's first search result page.

• Traffic Diagnostic — glance views, conversion rate, and the share of traffic coming from advertising.

• Brand Summary — brand-level performance overview.

• Inventory — stock health, run rate, and replenishment signals.

• Margin — company margin development (requires cost inputs in your catalog).

Across these dashboards you can track sell-out (revenue & units), traffic & conversion (including traffic from ad spend), Content Score (0–100), inventory, margin, and visibility (organic & paid).

Common Filters

Most dashboards in this section share the same filter logic:

• Reporting Range — choose between weekly and monthly views (quarterly and yearly where available).

• Reporting Period — select the specific week or month you want to analyse.

• Marketplace — select the marketplace you want to look at.

• Category / Subcategory / Tag — see how your defined categories, subcategories, or tagged products develop over time. These rely on the information you maintain in your Seller Central Catalog.

Reading the Sales & Traffic View

The headline charts in this section follow a consistent pattern — a trend chart at the top with a drill-down behind a "view more" button.

Sales & Units Ordered

The sales chart (left) and units-ordered chart (right) show how your sales and units ordered are developing compared to the previous period and year-over-year. The drill-down lets you compare the development of sales, page views, and units ordered across the current and previous periods. The summary table collects all KPIs for easy download, and clicking a specific month or week takes you directly to ASIN-level analysis in Product Performance.

Visibility

The visibility charts (paid & organic) show how your visibility in search for your predefined generic, branded, and competitor keywords develops, set against your advertising spend. The drill-down shows how many keywords you track, how many were found or not found in search, and lets you go to keyword level to see each keyword's relevance (Average Search Frequency Rank), your visibility share, impressions, and spend. Keywords are maintained in the data input section.

Traffic Diagnostic

The Traffic Diagnostic chart shows how glance views are developing year-over-year and how much traffic comes from ads versus total traffic. The drill-down adds conversion-rate development, glance views, the average monthly growth rate (AMGR), and the split of ad traffic by ad type. It also shows how the PDP Ad Score (ad placements on your own product detail pages that you own with your own brand) develops.