Managing Your Seller Central Catalog

App path -> Setup → Seller Central Catalog

Your emax digital Seller Catalog is where you see all the products from your Seller Central account and where you enrich them with the information that powers the Seller Hub. The more complete your catalog, the more you can do across dashboards — category and subcategory analysis, tagging, and price benchmarking all depend on the inputs you maintain here.

Search and Filter Options

• Search bar — find single products or ASINs quickly. You can search by ASIN, EAN, or product title.

• Filters — filter by marketplace and category.

• Columns — choose which columns to display by ticking the checkbox, and reorder columns by dragging and dropping (only columns marked with the three horizontal lines can be reordered).

Column Types

Seller Central columns

Information pulled directly from Amazon Seller Central. These are not editable in the tool.

Custom columns

Information you fill in and customise to your needs. We strongly recommend completing these so you do not limit your tool usage:

• Additional Parent ASIN — ideal for storing your internal model number and tracking broken variations.

• Categories, Subcategories, Tags — ideal for internal model names, categorisations, and seasonal groupings. These drive the category/subcategory/tag filters across the Seller Hub.

• Fixed and variable costs per unit — needed if you want to see your company margin in sell-out dashboards.

• RRP (Recommended Retail Price) — lets you compare the current Amazon price against your RRP.

Understanding "Not Ignored" and "Ignored" ASINs

Previously, your catalog displayed all ASINs that appeared across any of your Amazon reports. To improve usability and help you focus on relevant data, the catalog view has been updated. By default, the catalog now shows only "not ignored" ASINs when you open it. This makes it easier to manage your active products and streamline your workflow.

ASIN status explained

Not Ignored ASINs

• These are your active ASINs.

• They represent products you want to track and analyse.

• This is the default view when opening your catalog.

Ignored ASINs

• These are ASINs you no longer want to see in your catalog or any of your reports.

• Examples include products that are reported in your reports but do not belong to your business, or items no longer relevant to your business.

Managing ASIN visibility

You can update the status of any ASIN at any time:

• Mark ASINs as ignored to remove them from your default view.

• Change them back to not ignored if you want to track them again.

Important note

It is not possible to delete ASINs or permanently remove data from the catalog. Instead, you can control visibility by setting ASINs as ignored or not ignored. This ensures that your data remains intact while giving you flexibility over what you see in your catalog.

Benefits of the update

• Cleaner, more relevant catalog view.

• Easier focus on active products.

• Flexible control over ASIN visibility without data loss.

If you have any questions, please contact support@emax-digital.com.

Using Tags

Adding Tags per ASIN in your catalog plays a crucial role in managing your product catalog. Tags let you categorise products for specific promotional strategies, enhance visibility, and ensure high-priority products receive the attention they need.

Where to set up tags

Navigate to your Seller Central Catalog (/data-input/sc-catalog). Before downloading your catalog sheet for editing, make sure you have selected the "Tag" column so you can assign and edit tags.

How to set up tags

• Download and edit the "Tag" column in your downloaded catalog Excel sheet. Once downloaded, manually assign tags to products depending on the campaigns you plan to run.

• Examples: a single tag → "Focus Product"; multiple tags → "Focus Products, Black Friday Deal ASIN". Add ", " (comma + space) between multiple tags on one ASIN.

• Re-upload and apply: after adding tags, re-upload the catalog into emax digital, where the changes are applied across your product listings.

Why set up tags

• Enhanced categorisation — categorise products beyond standard Amazon attributes (seasonal campaigns, new launches, limited-time offers) for quick filtering.

• Streamlined campaigns — identify focus products during large events such as Prime Day, Black Friday, or Cyber Monday (e.g. tag high-demand items as "Q4 Promo").

• Inventory and sales strategy — highlight products by inventory state ("Low Stock", "Best Seller") to prioritise during peak periods.

• Tracking promotions — assign promotion-specific tags ("20% Off", "BOGO") to track performance and adjust strategy in real time.