Business Goals is where you define your revenue and advertising targets in emax digital. Setting goals unlocks performance-vs-target comparisons across your dashboards and triggers alerts when your actual results deviate from plan.
All three goal types are set per account, marketplace, and year, and are managed via download/upload workflows.
Setting Vendor Revenue Goals
Set monthly revenue targets for your Vendor Central accounts. Plan across Net Received Revenue, Ordered Revenue, Shipped Revenue, COGS, and Conversion Rate — broken down by Manufacturing and Sourcing. Results feed into the Vendor Hub dashboards.
Setting Seller Revenue Goals
Set monthly Sales Goals and a target Conversion Rate for your Seller Central accounts. Results feed into the Seller Hub dashboards.
Setting Advertising Goals
Plan your advertising budget, Target ACoS, Target ROAS, and Revenue Goals per marketplace and business year — across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brands Video, and DSP. Get pacing alerts and compare targets vs actuals in your advertising dashboards.