Managing Your Campaign Catalog

App path -> Setup → Campaign Catalog

The Campaign Catalog gives you an overview of all your Amazon advertising campaigns. emax digital fetches your campaign data automatically via your Sponsored Ads (SPA) connection — Campaign ID, Campaign Name, Campaign Type, and Marketplace are populated from Amazon and kept up to date.

Use the Campaign Catalog to tag your campaigns so you can filter and analyse them by tag across the Advertising dashboards.

Search and Filter Options

• Search bar — search for campaigns by name.

• Columns — choose which columns to display using the Columns button.

• Download — export your full campaign catalog as a file.

Campaign Types

Campaign Type is populated automatically from Amazon. The following types appear in the catalog:

• SpProd — Sponsored Products

• SpBrand — Sponsored Brands

• SpDisp — Sponsored Display

Tagging Your Campaigns

Tags let you group campaigns by strategy, product line, season, or any internal classification that makes sense for your business. You can tag campaigns in two ways:

• Tag directly in the tool — find the campaign in the catalog and add a tag in the Tags column.

• Bulk tag via download/upload — download the campaign catalog, fill in the Tags column, and re-upload the file to apply tags in bulk.

Using Tags

Adding Tags per ASIN in your catalog plays a crucial role in managing your product catalog. Tags let you categorise products for specific promotional strategies, enhance visibility, and ensure high-priority products receive the attention they need.

Where to set up tags

Navigate to your Campaign Catalog (/setup/ad-campaign-catalog). Before downloading your catalog sheet for editing, make sure you have selected the "Tag" column so you can assign and edit tags.

How to set up tags

• Download and edit the "Tag" column in your downloaded catalog Excel sheet. Once downloaded, manually assign tags to products depending on the campaigns you plan to run.

• Examples: a single tag → "Focus Product"; multiple tags → "Focus Products, Black Friday Deal ASIN". Add ", " (comma + space) between multiple tags on one ASIN.

• Re-upload and apply: after adding tags, re-upload the catalog into emax digital, where the changes are applied across your product listings.

Why set up tags

• Enhanced categorisation — categorise products beyond standard Amazon attributes (seasonal campaigns, new launches, limited-time offers) for quick filtering.

• Streamlined campaigns — identify focus products during large events such as Prime Day, Black Friday, or Cyber Monday (e.g. tag high-demand items as "Q4 Promo").

• Inventory and sales strategy — highlight products by inventory state ("Low Stock", "Best Seller") to prioritise during peak periods.

• Tracking promotions — assign promotion-specific tags ("20% Off", "BOGO") to track performance and adjust strategy in real time.