Customer Knowledge Base
Customer Knowledge Base
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Managing Your Campaign Catalog

This page is under construction. Content will be added in the next project phase.

Section: Setup and Configuration — Catalogs

Target content: Managing your Campaign Catalog (ongoing).

Product(s): Analytics Hub

Planned page type: Setup guide

Using Tags

Migration note (Phase 1b): Folded in from the legacy article "How to use tags". Reproduced, not yet optimised. This guidance is shared across all catalog types.

Adding Tags per ASIN in your catalog plays a crucial role in managing your product catalog. Tags let you categorise products for specific promotional strategies, enhance visibility, and ensure high-priority products receive the attention they need.

Where to set up tags

Navigate to your Campaign Catalog (/setup/ad-campaign-catalog). Before downloading your catalog sheet for editing, make sure you have selected the "Tag" column so you can assign and edit tags.

How to set up tags

  • Download and edit the "Tag" column in your downloaded catalog Excel sheet. Once downloaded, manually assign tags to products depending on the campaigns you plan to run.

  • Examples: a single tag → "Focus Product"; multiple tags → "Focus Products, Black Friday Deal ASIN". Add ", " (comma + space) between multiple tags on one ASIN.

  • Re-upload and apply: after adding tags, re-upload the catalog into emax digital, where the changes are applied across your product listings.

Why set up tags

  • Enhanced categorisation — categorise products beyond standard Amazon attributes (seasonal campaigns, new launches, limited-time offers) for quick filtering.

  • Streamlined campaigns — identify focus products during large events such as Prime Day, Black Friday, or Cyber Monday (e.g. tag high-demand items as "Q4 Promo").

  • Inventory and sales strategy — highlight products by inventory state ("Low Stock", "Best Seller") to prioritise during peak periods.

  • Tracking promotions — assign promotion-specific tags ("20% Off", "BOGO") to track performance and adjust strategy in real time.

Tags vs. Auto-Tags. Manual tags should not be confused with Auto-Tags, which are generated automatically by the tool. See the Auto-Tag Filter Reference.