Using Amazon Virtual Product Bundles

What are virtual bundles on Amazon?

The Virtual Product Bundles program lets you create product bundles for a unified selling experience on Amazon. It is designed to support your sales and visibility on the platform.

Here are some strategies to make the most of this program:

1. Bundle basics: Create bundles with 2–5 ASINs to save on shipping costs. Amazon allows flexibility, letting you design packages as you see fit.

2. Amazon's rules: Follow Amazon's bundle policy. Stick to a single category, ensure each product is purchasable individually, and avoid using generic items.

3. Smart pairings: Choose complementary products often purchased together. Keep a similar price point to make your bundles attractive. (You can also use the Market Basket Analysis to discover which categories or specific products tend to sell well together.)

4. Discount delights: Offer attractive discounts to grab customers' attention.

Virtual vs. physical bundles

Virtual bundles

• Nature: Products are related but not physically bundled together; no changes to physical packaging or product arrangement.

• Presentation: Customers can add all items to their cart with a few clicks, but products remain physically separate.

• Creation: Configured digitally on the platform.

• Logistics: Each item may have individual tracking, depending on shipping methods. Products are shipped individually.

Physical bundles

• Nature: Involves physically bundling products together; requires changes to physical packaging and product arrangement.

• Presentation: Products are packaged and shipped together as a single unit.

• Creation: Requires physical handling and packaging.

• Logistics: Typically tracked as a single unit with a single tracking number. Products are packaged together.

In summary, virtual bundles are digitally configured groups of related products without physical changes, allowing individual tracking. Physical bundles involve physical bundling, presenting a unified package to customers and typically having a single tracking number. The choice depends on your logistical preferences and the customer experience you want to provide.

Creating virtual bundles

Amazon Vendor Central

1. Overview: Virtual bundles on Vendor Central let you group related products without physical bundling.

2. Process: Contact Amazon Vendor Support for assistance in setting up these bundles.

3. Benefits: Cross-promote complementary products and enhance your average order value.

Amazon Seller Central

1. Access: In Seller Central, go to Brands → Virtual Bundles.

2. Creation: Craft virtual bundles to increase sales and improve your conversion rate.