Dashboard link: https://app.emax-digital.com/360-dsp-report/dsp-targeting-analysis
Overview
Full-funnel performance breakdown of Amazon DSP campaigns by line item and audience segment. Splits behavioural (targeted) segments from untargeted placements — two distinct use cases with different benchmarks. Drill-down from the 360° DSP Report.
What You Can See on This Dashboard
Section 1 — Line Item Summary
Table: one row per line item with Impressions, eCPM, Click-Throughs, CTR, eCPC, DPV, DPVR, eCPDPV, Purchases, Purchase Rate, eCPP, ROAS, Total ROAS.
Section 2 — Top Targeted Segments by Impressions
Behavioural segments: Impressions, CPM, Clicks, CTR, CPC, DPV, DPVR, CPDPV, Added to Cart, ATCR, Purchases, Purchase Rate, CPP, Purchases NTB.
Section 3 — CPM & CPC of Top 10 Targeted Segments (bar chart)
Section 4 — Top Untargeted Segments by Impressions
Same metrics as Section 2; values in original marketplace currency.
Section 5 — CPM & CPC of Top 10 Untargeted Segments (bar chart)
Section 6 — Targeted Segments: Impressions Over Time (top 10 by impressions, daily)
Section 7 — Untargeted Segments: Impressions Over Time (top 10 by impressions, daily)
Section 8 — Targeted Segment Summary (all segments, full funnel + % of NTB)
Section 9 — Untargeted Segment Summary (all segments, full funnel + % of NTB)
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace |
One or more marketplaces |
Yes |
|
DSP Advertiser Id |
DSP advertiser accounts |
Yes |
|
Order / Line Item / Segment / Line Item Tag |
Campaign hierarchy + segment filters |
Yes |
|
Currency |
Display currency (not applied to Section 4) |
No |
Limitations & Notes
-
DSP only.
-
Tier-based segments excluded from both views.
-
Section 4 (untargeted) shows native currency regardless of Currency filter.
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Top 10 charts ranked by impressions, not performance.
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ROAS ≠ Total ROAS — Total includes brand halo.