Dashboard link: https://app.emax-digital.com/360-dsp-report/dsp-site-report
Overview
Breaks down Amazon DSP campaign performance by the individual websites and apps where ads were served. Three leaderboards (awareness/clicks, purchase performance, new-to-brand) plus full-inventory tables and daily impression trend.
What You Can See on This Dashboard
Section 1 — Top 5 Sites: Awareness (Click-Throughs + eCPM)
Section 2 — Top 5 Sites: Purchase Performance (Ad Sales + ROAS)
Section 3 — Top 5 Sites: New-to-Brand (NTB Sales + % of Total Sales)
Section 4 — Top Sites by Impressions (Full Funnel Table)
Awareness (Impressions, eCPM, Clicks, CTR, eCPC) · Consideration (DPV, DPVR, eCPDPV) · Conversion (Purchases, Ad Sales, ROAS, NTB Sales). Note: values in original marketplace currency here.
Section 5 — Impressions Over Time on Top 10 Sites
Daily multi-series bar chart per site.
Section 6 — Sites Summary (App vs Web, with currency conversion)
Full funnel + App/Web classification + Total ROAS. Monetary values in selected display currency.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace |
One or more marketplaces |
Yes |
|
DSP Advertiser Id |
DSP advertiser accounts |
Yes |
|
Order / Line Item / Line Item Tag |
Campaign hierarchy filters |
Yes |
|
Type |
App or Web |
No |
|
Currency |
Display currency (not applied to Section 4) |
No |
Limitations & Notes
-
DSP only.
-
Section 4 shows original marketplace currency — do not mix with Section 6 monetary values.
-
Total ROAS includes brand halo; standard ROAS does not.
Data Refresh
Data updates daily.