Dashboard link: https://app.emax-digital.com/360-dsp-report/dsp-asin-performance
Overview
Product-level view of Amazon DSP campaign performance. Shows DSP-attributed sales, detail page views, units sold, and new-to-brand customer share — broken down to ASIN, parent ASIN, category, or sub-category. Separates Promoted vs Brand Halo conversions. All metrics use a 14-day attribution window.
What You Can See on This Dashboard
Section 1 — Headline Performance Scorecards
Total Sales (14D), Total DPVs (14D), Total Units Sold (14D), New-to-Brand Units Share — each with period comparison.
Section 2 — New-to-Brand Units: Daily Trend
Line chart: Units Sold vs. New-to-Brand Units Sold, daily.
Section 3 — Units Sold by Conversion Type
Pie chart: Promoted vs. Brand Halo split of attributed units.
Section 4 — DPV: Views vs Clicks Daily Trend
Line chart: DPV Views (viewthrough) vs DPV Clicks (clickthrough), daily.
Section 5 — ASIN Performance Overview Table
One row per ASIN/Parent/Category/Sub-Category (per Identifier filter): Sales 14D + Trend + Brand Halo Share + NTB Share · Units 14D + Trend + Brand Halo Share + NTB Share · DPV 14D + Trend · Purchase Rate · PRPV, ATL, ATC, SNSS (14D) · Total Purchases + NTB Purchases.
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace |
One or more Amazon marketplaces |
Yes |
|
Currency |
Display currency |
No |
|
Compare to |
Previous Period or Previous Year |
No |
|
Identifier |
Grouping: ASIN, Parent ASIN, Category, Sub-Category |
No |
|
DSP Line Item |
Specific DSP line items |
No |
|
Order |
DSP orders |
Yes |
|
Line Item Tag |
Tags on line items |
Yes |
|
Advertised ASIN |
Single ASIN |
No |
|
Category / Sub-Category |
Product category scope |
No |
|
Tag / Auto Tag |
Catalogue tags |
Yes |
|
Catalog Status |
Catalog / non-catalog / both |
No |
|
Min. Ad Sales / Units / DPV 14D |
Threshold filters (current period only) |
No |
Limitations & Notes
-
DSP only — Sponsored Ads not included.
-
14-day attribution window.
-
Threshold filters apply to current period only; comparison period always uses full ASIN set.
-
NTB = not purchased from brand in previous 12 months.