Dashboard link: https://app.emax-digital.com/360-dsp-report/dsp-asin-performance/dsp-asin-performance-by-line-item
Overview
Drill-down view showing how individual ASINs perform inside each DSP line item. Use it to find which line items drive sales/traffic/NTB for a specific ASIN, and which to scale or pause. All metrics use a 14-day attribution window.
What You Can See on This Dashboard
Section: ASIN Performance Overview Table
One row per ASIN × Line Item combination. Columns: ASIN, Link, SKU, Marketplace, Product Title, Status, Line Item Name · Total Sales 14D + Trend + Brand Halo Share + NTB Sales Share · Total Units 14D + Trend + Brand Halo Share + NTB Units Share · DPV 14D + Trend · Purchase Rate + Trend · PRPV, ATL, ATC, Total Purchases, NTB Purchases, SNSS (all 14D + Trend).
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace |
One or more marketplaces |
Yes |
|
Currency |
Display currency |
No |
|
Compare to |
Previous Period or Previous Year |
No |
|
Order / DSP Line Item / Line Item Tag |
Campaign hierarchy |
Yes |
|
Advertised ASIN |
Single ASIN |
No |
|
Category / Sub-Category |
Product scope |
No |
|
Tag / Auto Tag |
Catalogue tags |
Yes |
|
Catalog Status |
Own catalog vs. halo/non-catalog |
No |
|
Min. Ad Sales / Units / DPV 14D |
Noise filters (current period only) |
No |
Limitations & Notes
-
DSP only.
-
14-day attribution window — most recent days may be incomplete.
-
Total Sales includes brand halo by default; use Brand Halo Share to separate.
-
Purchase Rate = Purchases ÷ DPV, not the listing's organic conversion rate.