📣 Sponsored Products, Brands & Display. Everything about Amazon's pay-per-click advertising: core metrics, budget planning, campaign optimization, and seasonal strategies.
What's in this section
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Core metrics — ACoS, TACoS, RoAS, and how to read advertising reports.
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Budgeting — Advertising Budget tool, Budget Planner, ad spend planning for event days.
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Optimization — Keyword optimization, frequency capping, time capping, creative tuning.
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360° Sponsored Ads Report — Walkthrough and how to spot negative trends and weak spots.
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Tagging — Auto-Tag Filter and how to use tags.
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Prime Day & seasonal — Strategies, retail readiness, pricing, prep guides for Sellers and Vendors.
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Troubleshooting — Why an ASIN isn't eligible, what's going on with Sponsored Brands data.