Find out how you should frequency cap your ads.
We use the AMC - Path to Conversion Dashboard to get this information!
Step 1
Go to the Path to Conversion Dashboard and Impression Frequency Dashboard on Campaign Level (by selecting one campaign) and see when the purchase rate is the highest.
Step 2
Additionally you can check how long after the user saw the ad they convert to find out after what time they should see the campaign again.
Step 3
In the last step you can also check the Path to conversion by Device and Campaign type to see what type you sould optimize.
🏷️ Tags: sponsored-ads · how-to · dsp · campaign-optimization