🎯 Programmatic and audience-based advertising. Amazon DSP campaign management and Amazon Marketing Cloud analytics for deeper attribution and audience insights.
What's in this section
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DSP fundamentals — What Amazon DSP is, KPIs, strategic approaches.
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DSP targeting & inventory — Audience targeting, inventory types, creative optimization.
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360° DSP Report — Walkthrough, finding potentials, identifying good and bad performers.
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Amazon Marketing Cloud — Path to Conversion, Exposure Group Analysis, Custom Attribution.
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Cross-channel insights — Sales Funnel walkthroughs and Market Basket Analysis.