Find out how you can check whether your DSP campaigns are performing well or badly.
We use the 360° DSP Report to get this information!
For more information about your sales funnel and path to conversion, book a call with our sales team.
Step 1
Go to 360° DSP Report and fill out the time range and marketplace you want to review in the filters.
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For an overall performance review of your DSP Campaigns, leave out ORDER or LEVEL Filter.
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For a more detailed review, make sure you have filled out the ORDER, LEVEL, or LINE ITEM filter.
Step 2
Scroll down to the overview table to review your DSP KPIs in more detail.
There are several KPIs that you can use as a main performance metric.
For example:
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Filter your Orders, Line Items, or Creatives from best to lowest ROAS to analyze which one needs to be optimized first.
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Filter by impressions, to see which Order, Line Item, or Creative has high impressions & spending, but a low purchase rate.
Once you have analyzed your overall DSP Campaign Performance, switch to the target audience dashboard to see what exactly you should optimize.
🏷️ Tags: dsp-amc · how-to · dsp · 360-report